Elevating CommentSold’s Brand in the Competitive Video Commerce Market

65

Pieces pieces of coverage

31

Pieces of coverage in first 5 months

55%

Increase in share of voice

Challenge

SourceCode was tasked with raising brand awareness and building credibility for CommentSold, a video commerce and live selling platform, that had previously flown under the radar with very little earned media coverage. CommentSold was looking for a strategic partner who could provide counsel, increase thought leadership, and break through the noisy retail tech market.

Solution

To achieve this, SourceCode strategically targeted key retail, e-commerce, live selling, creator economy, and tech media to raise awareness of CommentSold as the leading video commerce platform. The team supported CommentSold through a number of large company announcements, including the strategic partnership with TikTok, acquisition of PopShopLive, and the launch of several features, including Videeo, PopClips, and AI ClipHero. Additional activities included elevating the thought leadership status of its executives and identifying timely angles for newsjacking opportunities, ultimately improving CommentSold’s position in the market and establishing its key executives as leaders in video commerce.

Results

65 pieces of on-brand, quality coverage in 2023, and 31 pieces of coverage within the first 5 months of 2024, including placements in TechCrunch, The Information, Axios, Retail Brew, Retail TouchPoints, and Total Retail

Increased CommentSold’s SOV among its competitors from 15.8% in Q2 2022 to 70.6% in Q4 2023.

Elevated CommentSold executives’ thought leadership status, placing bylines in CustomerThink, BuiltIn, and Total Retail

Submitted a winning entry for “Best Live Video Marketing Solution” at the 2023 MarTech Breakthrough Awards