Building an Analyst Relations Program from the Ground Up for Nextivity

6

Briefings secured

3

Target research firms introduced

Challenge

Secure briefings with industry analysts in telecommunications at research firms to lay a foundation for industry experience and receive feedback based on the analysts deep knowledge. Nextivity had not previously launched an analyst program so SourceCode started from scratch. 

Solution

SourceCode researched relevant firms based on topical coverage, expertise and tier to determine the best relationships to build. SourceCode then reached out to the target analysts to request a briefing by outlining Nextivity’s expertise and recent product offerings.

Results

Introductory and follow-up briefings secured at 6 different research firms including Forrester, Gartner, IDC and Dell’Oro.

Successfully drew confirmed interest to include Nextivity in a research report prepared by Forrester.

Elevated Nextivity’s brand awareness among analysts allowing the team to secure recurring briefings for future report and coverage inclusion.