Raising brand awareness for Merchant Advocate

24

Pieces of Coverage

5+

Top tier executive placements

5

Pieces of broadcast coverage

Challenge

SourceCode was tasked with securing coverage for Merchant Advocate, a reputable company that had previously flown under the radar with no earned media coverage. Adding to the challenge was Merchant Advocate’s niche focus as a credit card processing consultant, which often is not heavily covered in the media in and of itself.

Solution

To take Merchant Advocate, an unknown company to the media, and build a platform for its CEO and Founder Eric Cohen, SourceCode strategically targeted financial reporters with timely industry news on surcharging and legislation like the Credit Card Competition Act. We also targeted key industry verticals for Merchant Advocate, such as dentistry, retail and automotive to lay the foundation for Eric as a reputable thought leader and source for media. Our aim was to amplify Eric’s leadership and credibility in the credit card processing industry.

Results

In six months, SourceCode took Merchant Advocate from 0 pieces of coverage to 24 including hits in top tier outlets like The Street and USA Today

Eric’s expertise was included in key financial publications like Motley Fool, Yahoo Finance!, American Banker and Go Bank Rates

Coordinated introductory conversations with additional top-tier outlets such as The Financial Times and The Wall Street Journal 

Secured broadcast coverage touting Eric as an expert that syndicated to 5+ affiliate stations

Earned thought leadership bylines that brought in new business leads for Merchant Advocate

Generated hits in multiple trade publications for Merchant Advocate’s target verticals including dentistry and retail