Elevating Legion’s Hourly Worker Expertise

14+

Pieces of Coverage

3

Pieces in first month

5

Pieces of coverage for latest report

Challenge

SourceCode was tasked with creating and publicizing Legion’s annual State of the Hourly Workforce Report to elevate the company’s presence in the workforce management market. Specifically, Legion sought to strengthen its reputation as a leader among technology innovators and business leaders within the retail, hospitality and HR industries, highlighting the company’s expertise in how to connect with, attract, engage and manage hourly employees.

Solution

SourceCode crafted engaging questions centered around the employee and manager experience, integrating the responses into a cohesive and compelling overarching narrative, resulting in Legion’s brand credibility and awareness increasing following the report’s announcement. To ensure the report’s influence persisted well beyond its initial release, SourceCode developed and promoted additional thought leadership content, including bylined articles and Q&As, showcasing the company’s expertise and vision. Targeting prominent retail, hospitality, and HR publications, SourceCode strategically positioned Legion as a thought leader within these key sectors.

Results

Secured three pieces of coverage within the first months of the report’s release, and 14 total pieces over a full year

Generated new reporter relationships with Forbes and Bar & Restaurant

Fueled the company blog, social media channels, website copy and webinars, to support sales and drive lead generation efforts

For Legion’s latest 2024 report, SourceCode secured five pieces of coverage in one month – surpassing 2023’s one-month benchmark