Bolstering Gympass’ U.S. Awareness
Gympass, the world’s largest corporate wellness benefits platform, came to SourceCode following its massive success in international markets. The team was tasked with bolstering the brand’s awareness in the U.S. and driving attention toward its new offerings.
4
executive briefings secured
65%
SOV within three days of the announcement
6
Pieces of coverage : The Wall Street Journal, Modern Retail, Axios and Cheddar
What we did
SourceCode created a PR program around Gympass’s new offerings and tied it into a larger momentum story.
To make the news more timely, the team conducted a consumer survey to get a pulse on consumers’ physical and mental health habits and how they’ve changed in light of COVID-19, validating the need for a service like Gympass.
By aligning Gympass’s new offerings for wellness, streaming live classes, and 1:1 personal training, with the inactivity many consumers were facing, the team was able to secure strong interest in the news and outlook around the industry.
Results
4 executive briefings secured
65% SOV within three days of the announcement
6 pieces of coverage
Within three days of issuing the announcement about the new offerings from Gympass to help companies engage and retain employees, Gympass had 65% SOV and this was the first time Gympass’ SOV has been above 50%.
The team also secured six pieces of coverage and four briefings for Gympass’ CEO with The Wall Street Journal, Modern Retail, Axios and Cheddar.
