TrendSights

Yesterday afternoon we published an article on TechCrunch that was intended to champion the rise of a new set of companies looking to pursue a more mission-driven approach to sustainable business building. It was titled “Silicon Valley Should Reward Zebras, Not Unicorns” and was a piece of commentary originally derived from our recently launched TrendSights report, which we partnered with media theorist, Douglas Rushkoff, to publish that shows how the movement to eschew the “growth at all costs” supports a better economy, and experience, in 2021.

What we’ve learned in the almost 24 hours since the piece was published is that we hadn’t properly credited the zebra movement, which was initially coined in 2017 by an organization called Zebras Unite, and we deeply regret the initial oversight. Our intention was never to erase the founders of the movement, and those who have built up their community over the years, but to call attention to how the tech industry might be moving to a better place in the years ahead.

In response, we immediately reached out to TechCrunch and the article has been amended with the proper attribution to Zebras Unite. We have stopped all promotion and taken down the current version of the TrendSights report and will be reviewing the piece in the New Year to ensure we are providing attribution where attribution is due. We have also reached out to Zebras Unite to discuss options to work together moving forward.

We have learned a great deal about Zebras Unite and see that there are a good number of synergies between their organization and ours. We celebrate their belief that “everyone has an equal right to imagine and create the future” because it’s our belief as well, and have already reached out to the organization to discuss opportunities for us to partner together moving forward. SourceCode was founded out of a dire need to bring humanity back into tech communications, and we will always try to do our part to champion the voices of those who most need to be heard.

If you’re interested in learning more about Zebras Unite’s vision, and would like to support their cause, head to https://zebrasunite.coop to learn more.

— Team SourceCode

Download Today

“We are at a critical inflection point as a society where we have realized that the way we once did things is no longer the way we should do things moving forward.”

Download today to learn:

Why a shift to sustainability and competence will be the primary characteristics of the year ahead
How to capitalize on the shift to hands on value creation and a return to competency
The importance of the Zebra and the rising consumer backlash to “growth at all costs”
Clear and actionable recommendations on how to infuse humanity into your marketing and communications strategies

Download TrendSights Today

Fill out the form below to receive a digital copy of TrendSights | Business & Economics and Work

TrendSights

Download today to learn:

Why a shift to sustainability and competence will be the primary characteristics of the year ahead

How to capitalize on the shift to hands on value creation and a return to competency

The importance of the Zebra and the rising consumer backlash to “growth at all costs”

Clear and actionable recommendations on how to infuse humanity into your marketing and communications strategies

Download TrendSights Today