Media AMA with Jon Reed: 3 Things Tech PRs Need To Know
Much like the tech industry itself, the tech media landscape is constantly evolving. Influenced by factors like the rise of digital platforms and shifting consumer preferences, media is experiencing a significant transformation in the digital era –…
Source[De]Coded: 📣 Call Your Brand Boring
Hey all! We hope you all had a nice Easter weekend. From our side, we recently spent an awesome week on the trade show floor in Vegas with TouchTunes for Amusement Expo, and after a HUGE account win, we’re hiring like crazy. Did you love working…
SourceCode Communications Launches New Generative AI Policy: Empowering Innovation Responsibly
SourceCode Generative AI Policy We are excited to announce the launch of SourceCode Communications' new Generative AI policy, a comprehensive framework designed to guide our agency's approach to the use of artificial intelligence and its impact on…
Source[De]Coded: 😳 Getting Outside the Comfort Zone
How on earth is it almost Q2? It feels like we were all reading a zillion 2024 prediction pieces and now we’re a quarter of the way through the year. Jeez. Anyway, you’re going to love this week’s newsletter…a brilliant campaign from Whirlpool, a…
SourceCode Communications Named US Agency of Record for TouchTunes
SourceCode Communications has been appointed as the PR Agency of Record for TouchTunes, the largest in-venue interactive music and entertainment platform. TouchTunes has signed on SourceCode to help the brand reach consumers more directly through a…
Source[De]Coded: ✏️ Rewrite Old-School Marketing Tactics
Hey all! Greg spent a few days down at the University of Florida engaging with students and helping faculty update their curriculum. Despite all the news around the defunding of diversity programs in Florida, the future is bright. Faculty remains…
SourceCode Communications Named to Ragan's Top Places to Work in Communications: Class of 2024
SourceCode has once again been named one of Ragan's Top Places to Work in Communications in the Class of 2024. Ragan’s Top Places to Work in Communications celebrates the organizations that exemplify excellence in workplace culture, communication…
SourceCode Ranked 177 on 2024 Inc. Regionals: Northeast Division
We’re pleased to announce that SourceCode has been listed on this year’s Inc. Regionals list for the Northeast division. Coming in at No. 177, this marks SourceCode’s second consecutive year being included on the Inc. Regionals list, which…
Source[De]Coded: 🔮 Embrace The Future of B2B Marketing
Hey all! Big news coming out of SourceCode in the last week. We hired Kevin Dulaney as our EVP, Head of Technology and Innovation. He’s working to optimize the business, making sure we’re leveraging automation and AI where possible, and building out…
Source[De]Coded: 🏈 Lessons From Super Bowl LVIII Ads
Hey all! Were any of you Niners fans ‘sick’ yesterday with a broken heart? 😅 So…we couldn’t help ourselves and had to jump on the Super Bowl insights bandwagon. We did some quick thinking on the use of QR codes and how effective they might be,…