Adzuna is a search engine for job advertisements that operates in 16 countries worldwide. Adzuna came to SourceCode Communications to drive top-tier business and trade coverage, with articles linking back to to help with SEO initiatives. With no hard company news to work with, the team relied solely on proactive outreach.


The SourceCode team had to get scrappy when it came to garnering proactive media opportunities. SourceCode actively monitored the news for topics related to HR, employment and the economy, as well as timely events and holidays such as the monthly Bureau of Labor Statistics jobs report, employment tips for students ahead of graduation season, and most patriotic jobs in celebration of July 4th. 

Leveraging employment data from Adzuna, the team positioned the company’s spokespeople as expert sources around these topics. The team also recommended publishing media alerts on for reporters to link back to and drive SEO.


70 pieces of coverage

CNBC, Washington Post, FOX Business: Adzuna spokespeople experts on BLS monthly jobs report

SourceCode secured 70 pieces of coverage in publications including CNBC, Wall Street Journal, New York Times, Fox Business, Reader’s Digest, The Washington Post, USA Today, CBS, SELF in the first six months of working together. Of the coverage, 23 articles were secured around monthly the Bureau of Labor Statistics report while 26 pieces resulted from outreach around timely events (July 4th, graduation) and newsjacking (government shutdown).