SourceCode Expands Consumer Smart Home Practice with Home Security Company Kangaroo

NEW YORKMay 7, 2020SourceCode Communications today announced that it has been selected as the communications agency of record for Kangaroo, the leader in affordable, easy-to-use home security products. Kangaroo directly engaged with SourceCode given the agency’s experience in the smart home category, initially focusing the team on the launch of its innovative new Privacy Camera security device, which seamlessly integrates privacy protections into the camera’s core functionality.

“As a challenger brand in a growing but competitive market, you don’t win by simply following others’ playbook. Instead, we put a significant premium on disruptive ideas - product through to marketing,,” said Bob Stohrer, Chief Marketing Officer at Kangaroo. “SourceCode shares this ethos and clearly demonstrated that they could amplify our efforts now, and into the future. We’re excited to have them on our team.”

Founded on the belief that security should be accessible to all, Kangaroo’s hubless, app-based, DIY home security system offers the most comprehensive and easy to use solution at its price point, with no compromise on user data protection and privacy. In March, the company launched its game-changing security camera designed to protect users’ homes while keeping their privacy top of mind - only monitoring what they want, when they want. Privacy Camera builds on Kangaroo’s impressive suite of products which include a Motion + Entry Sensor, Siren + Keypad and Water + Climate Sensor, all of which are controlled from the Kangaroo app. In light of the current crisis, SourceCode is also supporting Kangaroo’s efforts to give back through a Small Business Initiative and #TrooHeroes campaign that provides free security products to businesses and first responders directly impacted by COVID-19.

“As a homeowner myself, I know how important home security is for protecting not just my property, but the people inside of it as well. Unfortunately, for many Americans, access to affordable and easy-to-use home security is simply not available,” said Greg Mondshein, Managing Partner at SourceCode Communications. “We were immediately drawn to the Kangaroo team and their passion for making sure that anyone, anywhere could have access to the necessary tools to protect their homes. This commitment to using technology for good to actually help communities aligned well with SourceCode’s core mission and we’re so thrilled to be working with the incredible team at Kangaroo to continue making that human impact.”

Founded in 2017, SourceCode continues to build on its successful consumer practice, recently attracting top-tier brands Everlast, TURO, MakeSpace, and Handshake and growing an astounding 400% YoY. Recognized for in-depth experience and an impressive track record in both consumer and enterprise practices, the agency was recently honored as a top performer in PRWeek’s 2020 Agency Business Report, and shortlisted for PRovoke’s 2020 North America Boutique PR Agency of the Year.


SourceCode's Consumer Momentum

 

SourceCode Communications Announces AOR Relationships with Scruff and Elvie

The upstart agency is on pace to 7x revenue from 2017 and these new relationships swing the balance of B2B and B2C clients towards B2C technology brands with 53% of the agency’s portfolio targeting consumers.

NEW YORK—July 19, 2018— SourceCode Communications has expanded its consumer tech client roster with the addition of  two Agency of Record partnerships. The New York-based tech PR agency has signed Scruff—the gay app for chat, dating and social networking with guys worldwide—and Elvie, a health and lifestyle brand developing smarter technology for women. SourceCode’s work for both new clients will focus on building an integrated communications plan bolstered by creative campaign initiatives designed to establish thought leadership, accelerate customer awareness and driving business growth.

“After a competitive agency review, we felt SourceCode’s incredible enthusiasm for our mission combined with their extensive experience in in working successfully with other innovative brands, made it clear to us that SourceCode was best positioned to help us tell our story,” stated Elvie Chief Marketing Officer, Darren Goode.

Scruff COO, Todd Sowers, explained: “SourceCode understood our needs almost immediately, and even set up a thought-leadership opportunity before our contract was signed. I've worked with other PR agencies previously and appreciate their approach to building thoughtful plan to attack our unique challenges.”

These signings expand SourceCode’s consumer technology portfolio, allowing the team to work creatively and strategically to build each brands’ consumer awareness and value. These selections come on the heels of an In2Sabre Award win this past February and being selected as a 2018 New Agency of the Year Finalist by Holmes Report.

On the news, SourceCode Communications Managing Partner Becky Honeyman added: “We’re excited to partner with these high-growth brands as they fit within the agency’s consumer and lifestyle sector of expertise. Elvie is pioneering smarter technology and innovative products that improve women’s lives, while Scruff is creating a secure and reliable place for over 12MM gay, bi, trans and queer men to connect.”

Earlier this year, SourceCode Communications expanded its B2B tech practice with the addition of full-suite research-technology solutions provider FocusVision and SOCi, the leading reputation management and social media management solution for multi-location enterprises. The company also announced the hiring of PR veteran Sara Ajemian to lead the ad and martech practice.

# # #

About SourceCode Communications
SourceCode Communications an award-winning communications marketing agency launched in 2017 by technology PR industry veterans Greg Mondshein and Rebecca Honeyman. Based in New York, the agency is focused on delivering measurable business impact to brands in five major sectors - consumer lifestyle, enterprise technology, marketing technology, mobile and telecommunications and financial technology. SourceCode is a 3x 2018 In2Sabre nominee, 1x In2Sabre winner and a Holmes Report 2018 New Agency of the Year Finalist. For more information, please visit www.sourcecodecommunications.com.

Media Contact
Greg Mondshein
Managing Partner
greg@sourcecodecomms.com
+1.352.246.5532

 


SourceCode Builds Martech Portfolio

 

SourceCode Communications Builds Martech Practice, Announces AOR Relationship with Yotpo

Fresh off an In2 Sabre Award win and expanding team, agency expands adtech practice with the leading consumer reviews and user-generated content marketing platform

April 3, 2018, 12:00 PM EST - New York, New York - New York tech agency SourceCode Communications announces today a new client engagement with Yotpo, an eCommerce digital experience and marketing technology fresh off a $51 million Series D lead by Bessemer Partners, Access Industries and Blumberg Capital. The team will focus on telling the brand growth and corporate narrative and building creative campaigns that position Yotpo at the forefront of brand commerce. The signing marks seven consecutive months of growth off the heels of the agency launch this past September.

Yotpo has developed the most advanced platform for user-generated content marketing, helping direct commerce brands easily collect and leverage higher-converting customer content like reviews and photos throughout the buyer journey to deliver a more engaging customer experience. Enabled by artificial intelligence, the platform also analyzes review data at scale to deliver real-time business intelligence to inform operational, commercial, and product development strategies.

Yotpo’s Sr. Director of Marketing Communications, Cristina Dinozo, stated: “SourceCode clearly researched and understood our market, developed some truly insightful thinking and came to the table as if they were already a partner. The approach helped accelerate the ramp up so that we could begin seeing immediate results.”

SourceCode Communications Managing Partner, Becky Honeyman remarked: “We’ve seen six months of growth across the business but the team’s expertise in communicating adtech, brand and retail stories has fueled a series of wins, of which Yotpo is the most recent. We’re passionate about consumer behavior and the ways in which brands engage to build meaningful relationships in an increasingly promiscuous world - and Yotpo is a clear leader in this space.”

Since launching in early September 2017, its focus on strategy, insights and creative narrative development has won the SourceCode team more than 10 clients as well as key industry accolades. SourceCode Co-founder Greg Mondshein was named to the PR Council Next Board, The agency was recently named a top NYC tech agency by the Observer and won an In2Sabre Award this past February. SourceCode has also relocated to accommodate the growing business. The agency will operate out of TechSpace, the co-working office in Union Square, Manhattan.

About SourceCode Communications

SourceCode Communications, a 2018 In2 Sabre Award winning communications marketing agency launched in 2017 by technology PR industry veterans Greg Mondshein and Rebecca Honeyman. Based in New York, the agency is focused on delivering measurable business impact to brands in five major sectors - consumer lifestyle, enterprise technology, marketing technology, mobile and telecommunications and financial technology. For more information, please visit www.sourcecodecommunications.com.

Media Contact for:
Greg Mondshein
Managing Partner
greg@sourcecodecomms.com
+1.352.246.5532

###


SourceCode's Winning Streak

 

SourceCode Communications Continues Winning Streak With Adzuna, Blis, and Zailab

Growing tech agency relocates to coworking location TechSpace in Union Square to accommodate new employees

February 1, 2017, 12:00 PM EST - New York, New York - New York tech agency SourceCode Communications announces today the latest in a string of new international client wins with the launch of engagements with Adzuna, Blis, and Zailab. Each of these relationships will see the SourceCode team providing strategic counsel, integrated campaign creation, narrative development and campaign execution. The team will be working closely with the marketing teams to drive tangible business and revenue growth.

For UK-based Adzuna, a job ad search engine for jobs ads used by over 10 million visitors per month, the agency’s focus is on building the company’s brand awareness in the U.S. while positioning the executives as thought leaders in the job and career space.

Blis, a global pioneer in location data, leverages their proprietary location data technology to enable effective targeted advertising for agencies and brands through a better understanding of consumer behavior. The SourceCode team has been tasked with developing and executing creative campaigns using the company’s tremendous data capabilities as well as leveraging their executive team for industry commentary.

SourceCode’s scope for Zailab includes crafting the story of Zailab’s expansion into the U.S.market and their journey to Enterprise Connect. Founded in 2014, ZaiLab is a next-generation software company specializing in omnichannel contact center software based in the cloud. They create software for businesses of all sizes, particularly small to medium contact centers looking for a cost-effective way to personalize routing, improve client conversations and increase efficiency.

Adzuna PR Manager Becky Barr said: “The team understands the job search industry and has a vast amount of experience in the space. We kicked off the relationship with a top tier hit and are looking forward to making a big PR splash in the U.S. market with SourceCode.”

Jamie Crespi, VP of Marketing for Blis, said, “After an extensive agency search, we felt the team at SourceCode was best suited for our needs. They understood our market, our challenges and the unique needs of a global technology innovator building a brand in North America. Most importantly, they got us as people and a company. We’re thrilled to have found our US partners.”

ZaiLab’s Chief Sales and Strategy Officer Fokion Natsis stated: “As ZaiLab expands from South Africa and Europe into the U.S., we believe collaborating with the practitioners at SourceCode will help us get on the radar for small/medium businesses and find success in this market.”

In addition, SourceCode has moved locations to accommodate their quickly growing business with two recent new hires. The agency will operate out of TechSpace, the co-working office in Union Square, Manhattan.

SourceCode Communications Managing Partner, Becky Honeyman elaborates: “Our continued growth and expansion into these exciting markets is a testament to the hard work and dedication of the team. Raising brand awareness in the United States is a key objective for each of these clients and with our collective experience, we’re eager to make a splash for them.”

Since launching in early September 2017, its focus on strategy, insights and creative narrative development has won the SourceCode team more than 10 clients as well as key industry accolades. SourceCode Co-founder Greg Mondshein was named to the PR Council Next Board, The agency was recently named a top NYC tech agency by the Observer and shortlisted for 3 out of 3 In2Sabre Awards.

About SourceCode Communications

SourceCode Communications is a communications marketing agency launched in 2017 by technology PR industry veterans Greg Mondshein and Rebecca Honeyman. Based in New York, the agency is focused on delivering measurable business impact to brands in 4 major sectors - consumer lifestyle, enterprise technology, mobile and telecommunications and financial technology. For more information, please visit www.sourcecodecommunications.com.

Media Contact for:
Greg Mondshein
Managing Partner
greg@sourcecodecomms.com
+1.352.246.5532

###


SourceCode Builds Consumer Tech Portfolio

 

SourceCode Communications Builds Consumer Portfolio With AOR Wins With Puls, 37.5® Technology and GridConnect

New tech agency continues winning streak with three consumer technology brands

December 4, 2017, 12:00 PM EST - New York, New York - New York tech agency SourceCode Communications announces today the latest in a string of new client wins with the launch of engagements with 37.5® Technology, Grid Connect and Puls. The relationships mark the agency’s continued growth into the consumer technology sector.

Each of these relationships will see the SourceCode team providing strategic counsel, narrative development and campaign execution, working closely with marketing teams to drive tangible business and revenue growth.

Colorado-based 37.5 Technology by Cocona Inc. is the only fabric technology scientifically proven to increase athlete performance. Originally developed for high-performance sport and outdoor products, the company is now seeing enormous growth in suiting, sportswear, public safety, corporate uniform, and military sectors. The SourceCode team has been tasked with developing and executing a global communications strategy that leverages the tremendous assets and partners the brand has at its disposal.

For Grid Connect, a single source manufacturer for OEMs to connect their products to the IoT, the agency’s focus is on building ConnectSense’s brand awareness with consumers while positioning the executives as thought leaders in the IoT space.

SourceCode is tasked with telling the story of Puls’ rapid growth and highly profitable business model. As a revolutionary provider of seamless, on-demand technician services for all aspects of digital life, from fixing smartphones to setting up smart homes, Puls is poised to build a major consumer brand. The agency aims to achieve this through corporate storytelling, executive positioning and creative campaign management.

SourceCode Communications Managing Partner, Becky Honeyman elaborates: “These new client relationships further expand the breadth of SourceCode’s portfolio into one of our core vertical sectors, consumer tech. Regardless of sector, the SourceCode approach remains consistent - driving significant commercial growth with strategies informed by deep brand and industry understanding, creativity, relentless execution and transparent measurement. It’s an approach that has been well-received to date and we’re looking forward to consolidating this early success in 2018.”

Puls VP Marketing, Robert Tomkinson said: “SourceCode had the right experience, attitude and creative thinking to be the partner we needed moving into 2018. Our early work together has already generated some great results.”

Christy Raedeke, EVP Sales & Marketing for 37.5 technology, said, “Our biggest challenge and opportunity is that 37.5 technology can make almost every product perform better—from Bauer hockey skates to Select Comfort bedding to Kenneth Cole suits. It’s a broad yet complex story to tell and we needed a partner that combined the right mixture of strategic thinking, corporate storytelling, and media relations. SourceCode is that partner.”

Grid Connect VP & GM, Adam Justice stated: “SourceCode’s experience came highly recommended and their work with us to date has been top notch. We’re looking forward to a long and productive relationship.”

Since launching in early September 2017, its focus on strategy, insights and creative narrative development has won the SourceCode team a slew of clients spanning B2B and consumer markets, including campaigns conducted with relationship app, Hinge, digital eyewear brand, Felix Gray, luxury co-working space, Blender and influencer marketplace, Buzzweb.

The agency focuses on growth programs for clients, drawing on data analytics and audience insight tools to build campaigns that not only resonate but elicit measurable impact for businesses. Campaigns are tailored to address specific organizational challenges and encompasses traditional influencer and media relations, integrated user acquisition, messaging platform development, content creation and executive profiling programs.

About SourceCode Communications

SourceCode Communications is a communications marketing agency launched in 2017 by technology PR industry veterans Greg Mondshein and Rebecca Honeyman. Based in New York, the agency is focused on delivering measurable business impact to brands in 4 major sectors - consumer lifestyle, enterprise technology, mobile and telecommunications and financial technology. For more information, please visit www.sourcecodecommunications.com.

Media Contact for:
Greg Mondshein
Managing Partner
greg@sourcecodecomms.com
+1.352.246.5532

###


SourceCode Signs Three New Clients

 

Felix Gray, Buzzweb and Blender Workspace Select SourceCode Communications

Five weeks after agency launch, SourceCode has seven retained clients and is the official agency partner of the Growth Marketing Conference.

October 18, 2017, 12:00 PM EST - New York, New York - SourceCode Communications announces rapid growth and expansion with the signing of AOR relationships with leading digital eyewear brand, Felix Gray, rapidly expanding influencer marketplace, Buzzweb, and Blender, a workspace designed to inspire creators, experimenters and business thinkers to work better through elevated experiences and environments. The brands are strategic client signings that fit within the agency’s sectors of expertise - enterprise technology, consumer and lifestyle.

SourceCode Communications Managing Partner, Becky Honeyman explains: “We’re thrilled to be engaged with three high growth challengers in their respective markets. Felix Gray is disrupting eyewear by combining specialized lens that ease Digital Eye Strain with beautiful frame design comprised of the highest quality materials. Buzzweb is tackling the influencer marketing space in a truly unique via their managed and self-service platform and Blender is changing the coworking space game with a curated environment designed to help brands define their workstyle.”

After a launch in early September, SourceCode has made tremendous strides and is already winning business in highly competitive pitches. Scopes of work vary from traditional influencer and media relations programs to integrated user acquisition programs, messaging platform development, content creation and executive profiling programs.

Felix Gray Co-founder, David Roger, states: “Sourcecode jumped in, understood our needs almost immediately and got straight to work. I've worked with other PR agencies in the past and their communication and deliverables have blown my past experiences away.”

Buzzweb CEO and Founder, Alexander Boykov, comments: “After a competitive agency review, we felt SourceCode was best positioned to help us tell our story. Their advertising and marketing technology experience is second to none and most importantly, their experience helping new brands enter the US market really gave us confidence SourceCode was the right choice.

Blender Workspace Co-founder, Scott Sassoon, explains: “We’re are operating in the most competitive market (nomad) in the most competitive city for shared workspaces in the world. SourceCode quickly mobilized on knowledge transfer and reverted with a comprehensive action plan to solidify our brand as a leader in the luxury workspace sector.”

About SourceCode Communications

SourceCode Communications is a communications marketing agency launched in 2017 by technology PR industry veterans Greg Mondshein and Rebecca Honeyman. Based in New York, the agency is focused on delivering measurable business impact to brands in 4 major sectors - consumer lifestyle, enterprise technology, mobile and telecommunications and financial technology. For more information, please visit www.sourcecodecommunications.com.

Media Contact for:
Greg Mondshein
Managing Partner
greg@sourcecodecomms.com
+1.352.246.5532

###


SourceCode Selected as Official Comms Partner

 

Growth Marketing Conference Selects SourceCode Communications as Official Communications Partner

SourceCode will manage media relations, content strategy and communications strategy leading up to the annual conference in San Francisco on December 6th & 7th.

September 28, 2017, 12:00 PM EST - New York, New York -  SourceCode Communications is announcing a partnership with the Growth Marketing Conference, the largest growth marketing focused event in the world, to support the communications strategy for this year’s series. As the 2017 Official Communications Partner, SourceCode will be responsible for developing all communications strategy including content generation, onsite attendee surveys, media relations and interviews and communicating the key insights learned at the event.

This year’s Growth Marketing Conference will feature high profile executives from Google, Microsoft, Greylock, Eventbrite, Prezi, Duolingo among others. The full conference agenda is available HERE and the event will be held in San Francisco at the Fairmont Hotel on December 6th & 7th.

Growth Marketing Conference Founder, Vasil Asarov, states:  “Our conferences are full of tremendous insight from the world’s leading growth marketers and we felt compelled to ensure the knowledge was shared to a broader audience.  We believe the team at SourceCode is best positioned to help us achieve that goal.”

SourceCode Communications Managing Partner, Greg Mondshein explains: “In a marketing world where data is driving decisions more than ever, combining data with storytelling is paramount. The Growth Marketing Conference is the premier event in the space and we’re thrilled to be helping the team tell the right story while giving the media a world-class conference experience.”

For more information on the Growth Marketing Conference and a complete list of attendance and sponsorship information, please visit www.growthmarketingconf.com.

About SourceCode Communications

SourceCode Communications is a communications marketing agency launched in 2017 by technology PR industry veterans Greg Mondshein and Rebecca Honeyman. Based in New York, the agency is focused on delivering measurable business impact to brands in 4 major sectors - consumer lifestyle, enterprise technology, mobile and telecommunications and financial technology. For more information, please visit www.sourcecodecommunications.com.

About Growth Marketing Conference

Growth Marketing Conference is the only actionable, hands-on educational event dedicated
to the most important business issue today – growth. Attended by 1,000+ executives and marketers, the event delivers content focused on providing insights and strategies designed to provide a better understanding of modern marketing strategies and how brands can leverage them for true business impact.  The event is wholly owned by Socials, LLC and is based in San Francisco, CA.  For more information, please visit www.growthmarketingconf.com.

Media Contact for Growth Marketing Conference:
Greg Mondshein
Managing Partner
greg@sourcecodecomms.com

+1.352.246.5532