We've Made the Honor Roll! SourceCode Communications Named to Observer's PR Power List Honor Roll 2023
On Wednesday, December 21st, SourceCode Communications was named to the Observer PR Power List Honor Roll of 2023 in the tech category. Each day, our teams strive for excellence in our field so it is an honor to be recognized by Observer as well as a thrill to be standing next to some of our favorite industry peers.
As the books close on 2022, we are humbled by the experiences we've had. From the dynamic partnerships we've built with clients and journalists, the professional growth we've had within our SourceCode Communications team and finally to the inspiration we've gained every day from the PR industry and its' leaders, it has been a true pleasure to achieve success amongst this incredible community.
For a full list of Power List Honor Roll members, please see here: https://observer.com/2022/12/pr-power-list-honor-roll-2023/
A Day in the Life: Kayleigh Jones, Account Director
Today marks seven months since I started at SourceCode. When I joined the team back in May, I knew I was going to be surrounded by the best in the business and since then, I’ve regularly been blown away by the amazing companies and the group of absolute rockstars I get to work with everyday.
Being an Account Director has been one of the most rewarding roles of my career. Why? Because it’s all about people. Whether I’m talking to our clients on a status call or helping junior team members grow in their own careers, people are at the heart of everything I do in my job. It can be challenging to build meaningful connections as a fully remote employee, but I’ve learned that relationships grow through striking a balance between business and personal conversations.
Aside from the people aspect of being an AD, my biggest priorities are providing strategy and ensuring the team is on track to meet our clients’ expectations. Maybe I’m overly competitive or a little too much of a perfectionist, but if you put a goal in front of me, I will do whatever I can to reach it. Our clients rely on us to amplify their unique stories through media coverage, and there’s no better feeling than being able to deliver on what we’ve promised them.
One of the most impactful ways we tell their stories is through thought leadership. What really engages audiences isn’t the run-of-the-mill industry jargon but the humanity and authenticity of the stories people within the industry tell; that’s where we come in. The SourceCode team works with our clients and their leadership every day to identify unique insights and conduct in-depth conversations with spokespeople about their personal experiences and areas of expertise. By doing so, we’re able to determine what best resonates with their audience and journalists alike to drive genuine relationships and engagement with their growing brand.
As we close out the year, I’m looking forward to what 2023 has in store for our team and our clients here at SourceCode. We’re fiercely committed to driving results and my #1 goal is to ensure that we’re the best partner we can possibly be.
SourceCode Communications Named North America Communications Agency of Record for Getty Images
NEW YORK - December 15, 2022 - SourceCode Communications today announced that it has been named the North America Communications Agency of Record for Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace. An iconic brand with incredible expertise and visual assets to license, Getty Images will be a cornerstone of SourceCode’s Insights and Engagement practice.
“As we continue to push forward strategic initiatives that highlight Getty Images, iStock, Unsplash and the data within our proprietary VisualGPS research platform and VisualGPS Insights tool, we are excited to work with SourceCode and uplevel our communications strategy across North America,” said Anne Flanagan, Global Vice President of Communications at Getty Images. “The SourceCode team has an impressive background across the Enterprise and Small Business B2B technology sectors, as well as Consumer Tech industries, which will help expand and diversify the way we are sharing our story and supporting our customers to tell their stories as we fuel visual storytelling worldwide.”
The Getty Images brand is synonymous with moving the world through imagery, helping businesses from entrepreneurs, to SMBs and SMEs, to the largest global enterprises engage with their audiences in an increasingly digital and visual world. In adding Getty Images to SourceCode’s Insights and Engagement practice roster of clients, the agency has the opportunity to create powerful, strategic campaigns that not only play to the strengths of Getty Images’ portfolio of products, but also highlights ways that brands of all sizes can leverage imagery and video to connect with consumers and build quality relationships.
“As the world’s foremost visual experts, we are thrilled to work with the team at Getty Images and play a role in showcasing the power of the brand across still photography, video and multimedia products. As its North America Communications AOR, we look forward to leveraging Getty Images’ impressive archives, data and award-winning content in order to create impactful stories that unite audiences across the world and provide valuable intel that can increase ROI for their customers,” said Katie McGovern, Vice President of SourceCode’s Insights and Engagement practice.
SourceCode Communications works with leading brands across its Insights and Engagement, Enterprise and Consumer Tech practices to effectively lead data-driven storytelling as well as advertising and creative capabilities with its integrated creative footprint. SourceCode is consistently honored as a best place to work in public relations, most recently being named as One of Crain’s Fast 50 Business of 2022 and to PRNews’ Agency Elite Top 100 list for 2023.
For more information about SourceCode Communications, please visit www.sourcecodecomms.com.
About Getty Images
Getty Images is a preeminent global visual content creator and marketplace that offers a full range of content solutions to meet the needs of any customer around the globe, no matter their size. Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves customers in almost every country in the world and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with over 496,000 contributors and more than 300 content partners to deliver this powerful and comprehensive content. Each year Getty Images covers more than 160,000 news, sport and entertainment events providing depth and breadth of coverage that is unmatched. Getty Images maintains one of the largest and best privately-owned photographic archives in the world with millions of images dating back to the beginning of photography.
For company news and announcements, visit our Newsroom.
About SourceCode Communications
What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some big-name consumer and B2B technology brands. At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations. We fundamentally believe that what engages a brand’s audiences are the depth and authenticity of the stories they tell.
With Gratitude as I've Grown: The SourceCode Leaders Who Have Impacted My Career
As I’ve taken the time to reflect on all the high and lows we’ve experienced this year, a common theme for me has been my growth through relationships, both personally and professionally.
When I first joined SourceCode, some of the attributes I loved the most about the company were the collaborative environment and the various avenues of opportunity to work with different portfolios. Equally as important, it was clear that the incredible leaders here are inspired every day to have a large impact on their team’s life beyond work. The encouraging, constructive and applicable feedback from my wonderful manager Cori Cagide and close colleague Sophia Feleke helped propel me forward to my promotion to Senior Account Executive after 6 months. In addition, with their guidance and support, my love for the work I do has grown exponentially because I was given the gift of being able to find balance throughout my work week. While there were times in which the ‘life part’ of work-life balance posed some challenges, it was through my professional relationships that I learned a valuable personal lesson.
The SourceCode Strong program supports and acknowledges the need that all employees have for work-life balance and mental wellness. Thanks to these leaders, I was reminded that it's not just about the hours we work or the amount of PTO we take throughout the year to find balance, but it’s also about having the ability to take care of yourself and your own needs, so that you’re able to thrive and tackle your passions at work. Self-care doesn’t just include doing things that energize you and prioritize your mental health, it’s also about finding a way to marry your passions with your work and applying those lessons to your relationships inside and out of the office.
If I’m taking one lesson into 2023, it’s that in order to be my best self professionally, I need to give myself the grace and love to be my best self personally. With that lesson learned, I’m ready for what this next year has in store.
With Gratitude as I've Grown: The SourceCode Leaders Who Have Impacted My Career
I can’t believe we’re in December, that time of the year when we reflect, plan ahead, and forge a path forward for the upcoming year. It is important to reflect and look at the path that has gotten us where we are today so that we have the opportunity to learn, grow, and help plot the future.
As I reflect on my six months here at SourceCode, I’ve learned a lot and have grown professionally in many ways. I’ve had the opportunity to be a part of two DMC accounts, where I’ve gotten the chance to shine light and support women and minority-led businesses. I’ve also seen many of my clients secure coverage in top-tier trade publications and garner interest from reporters covering their industry. It’s been a wild ride and I’m so happy to be a part of it.
I’ve been lucky enough to be able to work with a variety of people across my accounts and gain different best practices and ways to look at strategy. That is one of the advantages of working with such a tight-knit company, you get the opportunity to collaborate and even work with senior level leaders. One of my colleagues I’m most grateful for is Kristen Stippich (EVP). She always encourages me to push myself and have confidence in my abilities; she has taught me to trust my gut. Through her mentorship, I’ve grown in my position as an account manager, becoming more assertive as I drive results through data in my pursuit to make strides as a leader on my own accounts. For example, when a client proposed a plan of attack on a campaign that the team developed, I provided strategic, thoughtful and partnership-driven advice as to why our plan would garner more results (based on data) thanks to the guidance and stewardship I’ve learned from Kristen.
As we close out the year, I encourage you to reflect on not only what you want to accomplish for the upcoming year but also look to see how you can grow to better position yourself for success.
SourceCode Stands Against Antisemitism
Over the last few months, Antisemitism has been on a global rise. According to a report from the Anti-Defamation League in 2021, Antisemitic incidents rose by 34% from the previous year. Hateful speech towards the Jewish community is at a fever-pitch on a variety of public platforms and Jews around the world are feeling threatened and nervous for their safety and well-being.
We stand in solidarity with the Jewish community; those around the world and certainly those who self-identify as Jewish within the SourceCode family.
Throughout our 5 years, we have worked tirelessly to use our platform to amplify the voices of those that need it most. As we have seen this hatred grow, we are distraught and believe it necessary to make a clear statement about where and with whom we stand.
We see you, we hear you and we are with you.
To read more about how you can best support the Jewish community during this time, please reference the below resources:
https://www.adl.org/
https://www.ajc.org/resources/antisemitism
https://www.cjp.org/antisemitism-initiative
Making FitXR Synonymous with Accessible Fitness
With the fitness industry historically not showing diverse bodies in their advertisements and marketing, VR fitness platform FitXR wanted to establish itself as an inclusive fitness product for people of all body types and fitness levels. Since its founding in 2017, core to FitXR’s mission has been making fitness more accessible. The company has since expanded its offerings to include new exercise formats, additional workouts, updated VR environments and more accessible options for people of any level, ability and at any stage in their fitness journey.
WHAT WE DID
SourceCode researched and identified social influencers who embodied and exemplified the type of user FitXR wanted to attract and then established strategic partnerships through product seeding in order to generate diversity-centric content on behalf of the FitXR brand.
To complement influencer videos and reviews, SourceCode utilized FitXR’s trainer who was born without legs, Zion Clark, as the spokesperson for this topic and offered interviews with key media for him to speak about the importance of accessibility in fitness, in addition to utilizing him for live workouts and demos with media, including through social channels like Instagram Live.
RESULTS
We landed feature stories and interviews centered on Zion Clark with numerous top-tier fitness and lifestyle media such as Shape and a PIX11 broadcast segment. Reach also expanded to social, with an Instagram Live workout booked on Shape’s account. Traditional earned media efforts were complemented by partnerships with strategic on-brand influencers, such as Big Fit Girl Louise Green, which resulted in posts on her social pages and a contributed article in SELF highlighting how FitXR was her favorite virtual reality game on the market.
Metrics:
- Feature stories and interviews with FitXR’s trainer Zion Clark in fitness and lifestyle media such as Shape and PIX11 broadcast
- Over ten articles centered around FitXR’s inclusive and accessibility-forward offerings and trainers
- Social media coverage secured with Shape via Instagram Live
- Influencer posts from Louise Green, including via social channels and a contributed article in SELF highlighting how FitXR was her favorite VR game on the market
Launching Teltech’s Mid-Year RoboKiller Report
Each year, RoboKiller, the Teltech app that eliminates 99% of robocalls and robotexts, releases a mid-year report that explores spam texts and spam calls across different states, industries, and brands. SourceCode was tasked with raising visibility and media coverage around the report’s results in an effort to drive more coverage and awareness than their primary competitor, elevating Teltech as the leading industry expert.
WHAT WE DID
We first reviewed the full report to distill key themes and supporting data points in order to develop numerous pitch angles that would be relevant to a wide variety of reporters. We executed an embargo strategy to maximize coverage on launch day and increase the feeling of timeliness when offering the report to key reporters. Other strategies included utilizing Teltech’s executive spokespeople to provide additional commentary and context to the data points and extending a promo code for media to try the consumer-facing app for first-hand experience, building brand recognition and rapport for future coverage consideration.
RESULTS
In advance of the report launch, we thoroughly prepped 2 executives with key talking points and supporting data to use in interviews. We had multiple reporters accepting the news under embargo as a result of our pre-briefing efforts and a total of 5 pieces of coverage secured around the launch of the report in key publications such as Consumer Affairs, Best Life, TMCNet and NBC 5.
Metrics:
- 5 articles secured
- 2 feature articles published in ComputerWorld
Raising Awareness for Telehealth Startup, Plume
Plume, the leading telehealth provider for transgender healthcare, is a company built by trans people for trans people. As the company looked to expand its presence in the U.S., SourceCode was tasked with developing and executing an earned media strategy to increase Plume’s brand awareness, specifically amongst the transgender community.
WHAT WE DID
We created a comprehensive, multi-prong media relations strategy to ensure a consistent cadence of media coverage. This approach consisted of developing a 12-month proactive pitch calendar to insert the brand into key cultural moments such as Mental Health Awareness Month and International Day of Trans Visibility, and crafting varied pitch angles to hit all relevant media verticals: health trades, LGBTQ+ media, local, business. We also spotlighted patient stories to humanize Plume and showcase the personal stories behind their impact, and amplified momentum moments and milestones for the brand around its expansion and roll out of services in new markets. We complemented proactive outreach with reactive newsjacking around key moments such as the anti-Trans bills and also highlighted Plume’s co-founders and founding story to break into business press.
RESULTS
Over 6 months, we secured 107 placements (including syndications) in key publications such as Fierce Healthcare, Livestrong, Houston Chronicle, NPR, PopSugar, CNBC: The News with Shepard Smith. We also secured a brand feature story in Business Insider that highlighted the company’s co-founders and mission. This cadence of media coverage increased Plume’s SOV by 42.5% between Q3 2021 to Q2 2022.
In addition to earned media, we landed co-founder, Dr. Jerrica Kirkley, a spot on 2022 Inc. Female Founders 100 list, and CEO, Matthew Wetschler, a speaking opportunity at HLTH 2022, in addition to the company on LinkedIn’s Top Startups list for 2022.
Metrics to call out:
- 107 pieces of coverage
- 42.5% increase in SOV
Bringing Gorillas’ 10-minute Grocery Delivery to the US
Gorillas is a well-known European company that specializes in delivering fresh groceries quickly and efficiently to your front door. Their ability to provide on-demand delivery without sacrificing quality and their rider employment model has driven their success in the space. SourceCode was tasked with launching Gorillas – at the time, Europe’s fastest growing unicorn – into the U.S., specifically focusing on the NY market. Our goal was to secure coverage that clearly communicated the brand’s key messaging and value propositions, and drive users to download the app.
WHAT WE DID
In order to guarantee an in-depth feature on the launch, we executed an exclusive strategy, giving the news to a top-tier publication that would hit both business and consumer audiences – Business Insider. Once BI went live, we widely pitched additional relevant media across local NY, business, tech, consumer, retail and real estate publications so that Gorillas would have a splash of coverage extending beyond launch day. While planning our outreach around the US launch, we also built a proactive earned media strategy leveraging Gorillas’ data to continue momentum with consumer and local NY press long-term. In addition to our outreach efforts, we partnered with the Gorillas team to ramp up their NYC influencer program to streamline messaging across earned, paid and owned platforms, while also driving additional visibility for the brand and the US launch across social media.
RESULTS
We secured two feature pieces of coverage from Business Insider - one exclusive around the launch news and another that was an in-depth profile on Gorillas’ CEO. After the exclusive hit, we secured an additional 80 pieces of coverage including online and broadcast syndications, and received six inbound media requests.
Metrics to call out:
- 2 Business Insider feature stories
- 80+ pieces of coverage
- 3 influencer partnerships