7 ways to guarantee you lose the pitch
Paying attention to these seven factors will help you and your colleagues win more, land better clients, and build better relationships.
For those of you that partake in the glory and agony of presenting your proposal to a potential prospect, you know how losing feels. You know the effects it has on morale and the ability to get team members to eagerly jump on board next go-round.
Winning has an enormous effect on all aspects of your business, so I figured I'd share with you some lessons I learned the hard way. Let me know what you would add to the list—I'm still on my quest for a 100% win rate.
To read the full piece from SourceCode co-founder Greg Mondshein, please visit PRWeek at http://bit.ly/2lESq1N9
SourceCode Signs Three New Clients
Felix Gray, Buzzweb and Blender Workspace Select SourceCode Communications
Five weeks after agency launch, SourceCode has seven retained clients and is the official agency partner of the Growth Marketing Conference.
October 18, 2017, 12:00 PM EST - New York, New York - SourceCode Communications announces rapid growth and expansion with the signing of AOR relationships with leading digital eyewear brand, Felix Gray, rapidly expanding influencer marketplace, Buzzweb, and Blender, a workspace designed to inspire creators, experimenters and business thinkers to work better through elevated experiences and environments. The brands are strategic client signings that fit within the agency’s sectors of expertise - enterprise technology, consumer and lifestyle.
SourceCode Communications Managing Partner, Becky Honeyman explains: “We’re thrilled to be engaged with three high growth challengers in their respective markets. Felix Gray is disrupting eyewear by combining specialized lens that ease Digital Eye Strain with beautiful frame design comprised of the highest quality materials. Buzzweb is tackling the influencer marketing space in a truly unique via their managed and self-service platform and Blender is changing the coworking space game with a curated environment designed to help brands define their workstyle.”
After a launch in early September, SourceCode has made tremendous strides and is already winning business in highly competitive pitches. Scopes of work vary from traditional influencer and media relations programs to integrated user acquisition programs, messaging platform development, content creation and executive profiling programs.
Felix Gray Co-founder, David Roger, states: “Sourcecode jumped in, understood our needs almost immediately and got straight to work. I've worked with other PR agencies in the past and their communication and deliverables have blown my past experiences away.”
Buzzweb CEO and Founder, Alexander Boykov, comments: “After a competitive agency review, we felt SourceCode was best positioned to help us tell our story. Their advertising and marketing technology experience is second to none and most importantly, their experience helping new brands enter the US market really gave us confidence SourceCode was the right choice.
Blender Workspace Co-founder, Scott Sassoon, explains: “We’re are operating in the most competitive market (nomad) in the most competitive city for shared workspaces in the world. SourceCode quickly mobilized on knowledge transfer and reverted with a comprehensive action plan to solidify our brand as a leader in the luxury workspace sector.”
About SourceCode Communications
SourceCode Communications is a communications marketing agency launched in 2017 by technology PR industry veterans Greg Mondshein and Rebecca Honeyman. Based in New York, the agency is focused on delivering measurable business impact to brands in 4 major sectors - consumer lifestyle, enterprise technology, mobile and telecommunications and financial technology. For more information, please visit www.sourcecodecommunications.com.
Media Contact for:
Greg Mondshein
Managing Partner
greg@sourcecodecomms.com
+1.352.246.5532
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SourceCode Selected as Official Comms Partner
Growth Marketing Conference Selects SourceCode Communications as Official Communications Partner
SourceCode will manage media relations, content strategy and communications strategy leading up to the annual conference in San Francisco on December 6th & 7th.
September 28, 2017, 12:00 PM EST - New York, New York - SourceCode Communications is announcing a partnership with the Growth Marketing Conference, the largest growth marketing focused event in the world, to support the communications strategy for this year’s series. As the 2017 Official Communications Partner, SourceCode will be responsible for developing all communications strategy including content generation, onsite attendee surveys, media relations and interviews and communicating the key insights learned at the event.
This year’s Growth Marketing Conference will feature high profile executives from Google, Microsoft, Greylock, Eventbrite, Prezi, Duolingo among others. The full conference agenda is available HERE and the event will be held in San Francisco at the Fairmont Hotel on December 6th & 7th.
Growth Marketing Conference Founder, Vasil Asarov, states: “Our conferences are full of tremendous insight from the world’s leading growth marketers and we felt compelled to ensure the knowledge was shared to a broader audience. We believe the team at SourceCode is best positioned to help us achieve that goal.”
SourceCode Communications Managing Partner, Greg Mondshein explains: “In a marketing world where data is driving decisions more than ever, combining data with storytelling is paramount. The Growth Marketing Conference is the premier event in the space and we’re thrilled to be helping the team tell the right story while giving the media a world-class conference experience.”
For more information on the Growth Marketing Conference and a complete list of attendance and sponsorship information, please visit www.growthmarketingconf.com.
About SourceCode Communications
SourceCode Communications is a communications marketing agency launched in 2017 by technology PR industry veterans Greg Mondshein and Rebecca Honeyman. Based in New York, the agency is focused on delivering measurable business impact to brands in 4 major sectors - consumer lifestyle, enterprise technology, mobile and telecommunications and financial technology. For more information, please visit www.sourcecodecommunications.com.
About Growth Marketing Conference
Growth Marketing Conference is the only actionable, hands-on educational event dedicated
to the most important business issue today – growth. Attended by 1,000+ executives and marketers, the event delivers content focused on providing insights and strategies designed to provide a better understanding of modern marketing strategies and how brands can leverage them for true business impact. The event is wholly owned by Socials, LLC and is based in San Francisco, CA. For more information, please visit www.growthmarketingconf.com.
Media Contact for Growth Marketing Conference:
Greg Mondshein
Managing Partner
greg@sourcecodecomms.com
+1.352.246.5532
How to start a PR agency...
How to start a PR agency: ’Hey Becky, want to start a new agency?,' I asked. 'Yep, let's do it.’ Done.
And so the master plan was set in motion. Over a drink (or two. You know it's always two) in a dingy bar in downtown San Francisco. After a combined 25 years in tech public relations, it was our time. We learned, grew, relocated, experienced some success and most important, found the best possible partner in each other.
Today, my brilliant friend, my grammatical guru and now business partner, Becky Honeyman, and I officially opened the doors at SourceCode Communications. Check out our write up in PRWeek.
A bit of a SourceCode Manifesto
Our solution will focus on delivering strategies that elicit meaningful responses by bringing together data and insights, creative thinking and a healthy dose of empathy. The keyword being empathy. In an age of AI, robotics and automation, we believe the need to remain human and engaged with our clients AND their audiences is mission critical.
Initially, we’ll be focusing on working with businesses in the consumer, enterprise SaaS, fintech and telecommunications spaces. We are beginning each engagement the right way - by connecting to our clients’ business and individual objectives and devising research-based strategies to accomplish their goals. We're platform agnostic. The only thing that matter is telling stories to the right people in the right places. Period.
A big thank you and a promise
As we reflect on our careers and this incredible launch day, the outpouring of support has been inspiring and humbling. We know building an agency will bring pressures to change and adapt - and through it all we promise to stay true to who we are. Humble, honest, tenacious and a bit silly.
Let’s do this.