A Plea to The Next PR Generation
3 skills the next generation of PR pros must cultivate
As the media landscape changes, PR pros must adapt.
Client’s communication desires are progressing meaning that agencies are starting to expand services for broader communication value.
The typical skills of a PR practitioner range from content creation and executive coaching to media relations and research. However, the days of relying on earned media relations are gone. While press releases and SEO are, of course, still relevant, incorporating creative images and video have proven to greatly increase engagement. It’s imperative for entry level candidates to develop these assets to see success with their clients.
To read the full piece from SourceCode's Senior Account Executive Caroline Yodice, please visit PR Daily here.
Caroline named top 'brilliant PR Experts under 30
Caroline named top 'brilliant PR Experts under 30
From the first time we met Caroline, we knew we had found something pretty special. A true all-rounder, she can find an angle in almost anything and can charm media, influencers and clients alike.
With an true passion for storytelling and building brands that engage in a real-world way, we are unsurprised to see her included in PeopleMaven's curated list of Brilliant PR Experts under 30 being specifically recognized for her commercial and creative genius.
SourceCode's Winning Streak
SourceCode Communications Continues Winning Streak With Adzuna, Blis, and Zailab
Growing tech agency relocates to coworking location TechSpace in Union Square to accommodate new employees
February 1, 2017, 12:00 PM EST - New York, New York - New York tech agency SourceCode Communications announces today the latest in a string of new international client wins with the launch of engagements with Adzuna, Blis, and Zailab. Each of these relationships will see the SourceCode team providing strategic counsel, integrated campaign creation, narrative development and campaign execution. The team will be working closely with the marketing teams to drive tangible business and revenue growth.
For UK-based Adzuna, a job ad search engine for jobs ads used by over 10 million visitors per month, the agency’s focus is on building the company’s brand awareness in the U.S. while positioning the executives as thought leaders in the job and career space.
Blis, a global pioneer in location data, leverages their proprietary location data technology to enable effective targeted advertising for agencies and brands through a better understanding of consumer behavior. The SourceCode team has been tasked with developing and executing creative campaigns using the company’s tremendous data capabilities as well as leveraging their executive team for industry commentary.
SourceCode’s scope for Zailab includes crafting the story of Zailab’s expansion into the U.S.market and their journey to Enterprise Connect. Founded in 2014, ZaiLab is a next-generation software company specializing in omnichannel contact center software based in the cloud. They create software for businesses of all sizes, particularly small to medium contact centers looking for a cost-effective way to personalize routing, improve client conversations and increase efficiency.
Adzuna PR Manager Becky Barr said: “The team understands the job search industry and has a vast amount of experience in the space. We kicked off the relationship with a top tier hit and are looking forward to making a big PR splash in the U.S. market with SourceCode.”
Jamie Crespi, VP of Marketing for Blis, said, “After an extensive agency search, we felt the team at SourceCode was best suited for our needs. They understood our market, our challenges and the unique needs of a global technology innovator building a brand in North America. Most importantly, they got us as people and a company. We’re thrilled to have found our US partners.”
ZaiLab’s Chief Sales and Strategy Officer Fokion Natsis stated: “As ZaiLab expands from South Africa and Europe into the U.S., we believe collaborating with the practitioners at SourceCode will help us get on the radar for small/medium businesses and find success in this market.”
In addition, SourceCode has moved locations to accommodate their quickly growing business with two recent new hires. The agency will operate out of TechSpace, the co-working office in Union Square, Manhattan.
SourceCode Communications Managing Partner, Becky Honeyman elaborates: “Our continued growth and expansion into these exciting markets is a testament to the hard work and dedication of the team. Raising brand awareness in the United States is a key objective for each of these clients and with our collective experience, we’re eager to make a splash for them.”
Since launching in early September 2017, its focus on strategy, insights and creative narrative development has won the SourceCode team more than 10 clients as well as key industry accolades. SourceCode Co-founder Greg Mondshein was named to the PR Council Next Board, The agency was recently named a top NYC tech agency by the Observer and shortlisted for 3 out of 3 In2Sabre Awards.
About SourceCode Communications
SourceCode Communications is a communications marketing agency launched in 2017 by technology PR industry veterans Greg Mondshein and Rebecca Honeyman. Based in New York, the agency is focused on delivering measurable business impact to brands in 4 major sectors - consumer lifestyle, enterprise technology, mobile and telecommunications and financial technology. For more information, please visit www.sourcecodecommunications.com.
Media Contact for:
Greg Mondshein
Managing Partner
greg@sourcecodecomms.com
+1.352.246.5532
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Highlights from Growth Marketing Conference
Check out the highlights of December's Global Growth Marketing Conference 2017 with SourceCode co-founder Greg Mondshein
Please see the full video here.
SourceCode Named Top New York Tech PR Firm
New York’s Top Specialty PR Firms, From Travel to Tech and Beyond
We’ve got just 50 slots to recognize the city’s top PR firms every year, but there are scores of specialist agencies that merit honorable mention. With that in mind, Observer ranked agencies in 10 major categories that define their industries.
Under Tech: SourceCode Communications—Greg Mondshein and U.K. expat Rebecca Honeyman left Hotwire PR to start this smart, scrappy firm that’s making waves with “scale-ups”—as opposed to startups—like Hinge, Buzzweb and Supportful. Relationships with European media give the pair a leg up.
To see the full list of firms named, please visit The Observer here.
SourceCode Shortlisted for In2 Sabres
SourceCode Communications named a finalist in three categories
So Becky and I had a conversation about submitting a couple campaigns to the In2 Sabre’s about 2 months ago and it went something like this…
“Do you get that email from Aarti? Is that a thing?” said Becky.
“Ughhh, it’s been 3 months. You think any of these are good enough?” I said.
Insert mutual complaining about being slammed, not having the time and not thinking we had a shot. And, were we being presumptuous even thinking about it!?!
“We’re doing it,” Becky determined. I agreed because #inbeckyitrust.
Cut to yesterday, as we walk through Boston South Station at around 3 p.m. All of a sudden everyone within two square miles heard a piercing shriek and the unbelievable words “We got shortlisted for all three!!!!!!!!!!.” I’ll be honest, there were tears.
We’re thrilled, fired up and humbled by this announcement. The Holmes Report is one of the leading authorities in our space and to be recognized so quickly is an incredible honor. We’d love to take credit but we honestly can’t. It takes great clients who are willing to take risks and get into the trenches with us. It takes an amazing team and it takes a relentless focus getting the job done.
Stay tuned for the final recipient announcements at the In2 Innovation Summit on February 13, 2018 in New York. For more information on the event or to check out some of the other amazing finalists and campaigns, click HERE.
Wrapping up the year with a bang!
SourceCode's Greg Mondshein Named PR Council's Next Board Member
It’s an exciting time for SourceCode. We’ve just announced the signing of three amazing consumer technology clients and we’re wrapping up 2017 having doubled our projections with a roster of truly exciting clients. I’m humbled and excited to see what 2018 brings.
The selection to be a part of the PR Council’s first ever Next Board is truly a testament to the early success we’re experiencing. It’s an honor and most importantly - an exciting opportunity to learn from the best as we continue to build our agency.
As a Next Board member, I look forward to hopefully bringing a unique perspective to the challenges facing our industry, but also the opportunities. Hopefully, I’m able to give as much back as I’m going to get out of the experience.
If you’re in any way involved in the business of PR, I’d love to hear from you. What are we doing well? What needs to change? How do we thrive in the world we now live in? Your insight will be invaluable as we work together to shape the direction of our industry.
Thank you all for the support - it’s been an awesome first 3 months.
SourceCode Builds Consumer Tech Portfolio
SourceCode Communications Builds Consumer Portfolio With AOR Wins With Puls, 37.5® Technology and GridConnect
New tech agency continues winning streak with three consumer technology brands
December 4, 2017, 12:00 PM EST - New York, New York - New York tech agency SourceCode Communications announces today the latest in a string of new client wins with the launch of engagements with 37.5® Technology, Grid Connect and Puls. The relationships mark the agency’s continued growth into the consumer technology sector.
Each of these relationships will see the SourceCode team providing strategic counsel, narrative development and campaign execution, working closely with marketing teams to drive tangible business and revenue growth.
Colorado-based 37.5 Technology by Cocona Inc. is the only fabric technology scientifically proven to increase athlete performance. Originally developed for high-performance sport and outdoor products, the company is now seeing enormous growth in suiting, sportswear, public safety, corporate uniform, and military sectors. The SourceCode team has been tasked with developing and executing a global communications strategy that leverages the tremendous assets and partners the brand has at its disposal.
For Grid Connect, a single source manufacturer for OEMs to connect their products to the IoT, the agency’s focus is on building ConnectSense’s brand awareness with consumers while positioning the executives as thought leaders in the IoT space.
SourceCode is tasked with telling the story of Puls’ rapid growth and highly profitable business model. As a revolutionary provider of seamless, on-demand technician services for all aspects of digital life, from fixing smartphones to setting up smart homes, Puls is poised to build a major consumer brand. The agency aims to achieve this through corporate storytelling, executive positioning and creative campaign management.
SourceCode Communications Managing Partner, Becky Honeyman elaborates: “These new client relationships further expand the breadth of SourceCode’s portfolio into one of our core vertical sectors, consumer tech. Regardless of sector, the SourceCode approach remains consistent - driving significant commercial growth with strategies informed by deep brand and industry understanding, creativity, relentless execution and transparent measurement. It’s an approach that has been well-received to date and we’re looking forward to consolidating this early success in 2018.”
Puls VP Marketing, Robert Tomkinson said: “SourceCode had the right experience, attitude and creative thinking to be the partner we needed moving into 2018. Our early work together has already generated some great results.”
Christy Raedeke, EVP Sales & Marketing for 37.5 technology, said, “Our biggest challenge and opportunity is that 37.5 technology can make almost every product perform better—from Bauer hockey skates to Select Comfort bedding to Kenneth Cole suits. It’s a broad yet complex story to tell and we needed a partner that combined the right mixture of strategic thinking, corporate storytelling, and media relations. SourceCode is that partner.”
Grid Connect VP & GM, Adam Justice stated: “SourceCode’s experience came highly recommended and their work with us to date has been top notch. We’re looking forward to a long and productive relationship.”
Since launching in early September 2017, its focus on strategy, insights and creative narrative development has won the SourceCode team a slew of clients spanning B2B and consumer markets, including campaigns conducted with relationship app, Hinge, digital eyewear brand, Felix Gray, luxury co-working space, Blender and influencer marketplace, Buzzweb.
The agency focuses on growth programs for clients, drawing on data analytics and audience insight tools to build campaigns that not only resonate but elicit measurable impact for businesses. Campaigns are tailored to address specific organizational challenges and encompasses traditional influencer and media relations, integrated user acquisition, messaging platform development, content creation and executive profiling programs.
About SourceCode Communications
SourceCode Communications is a communications marketing agency launched in 2017 by technology PR industry veterans Greg Mondshein and Rebecca Honeyman. Based in New York, the agency is focused on delivering measurable business impact to brands in 4 major sectors - consumer lifestyle, enterprise technology, mobile and telecommunications and financial technology. For more information, please visit www.sourcecodecommunications.com.
Media Contact for:
Greg Mondshein
Managing Partner
greg@sourcecodecomms.com
+1.352.246.5532
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The Art of Contributed Content
How to promote your organization without drawing editorial ire
It’s very tempting to try and get promotional content into your thought leadership piece.
However, whether it’s data from your platform or a plug for your service, editors will cut it—or worse—it will cause the publication to reject the piece completely.
To read the full piece from SourceCode's Senior Account Executive Caroline Yodice please visit PR Daily here.
Lessons from DMSUSA17
Digital Media Strategies answers what's keeping digital media executives awake at night
On Wednesday, I spent the day at Digital Media Strategies USA which was hosted in the beautiful Edison Ballroom in midtown Manhattan. As a PR person who specializes in advertising technology and digital media, it’s vital to understand what keeps key people in the industry up at night. From learning about WashPo’s headline algorithm and Henry Blodget’s journey to acquisition to the stance, the day was filled with surprises and key learnings.
Here are some of my favorite tips and insights that I learned from the variety of speakers who shared their expertise on stage.
Trend to Video: Almost every speaker had something to say about long-form video being a key format for them in 2018 and beyond. Especially vertical video for mobile.
In fact, WashPo made a large investment in video last year with 100+ video studios, Bloomberg is launching a 24 hours video news partnership with Twitter in December, and Reuters just re-launched and expanded their live video offering. As no one is dominating the digital video space yet, it provides a huge opportunity for publishers to back a name for themselves in the space.
When is the best time to reach with video on social? According to Diply, the most videos are around lunch time and at night. But that isn’t when you should post your video. They advise 3-4 hours in advance of those time frames.
But video isn’t everything. Henry Blodget said although video is key, print and words aren’t done. There needs to be a mix of different mediums depending on the story.
What it takes to be successful: Many speakers touched on what it takes for a media company to be successful. Most important is innovation and leadership. With how quickly the tech industry moves, media companies need to be constantly innovating how they create and distribute media. From 360 video and VR to Alexa and podcasts, they need to go where the audiences are and optimize for the platform. And leadership needs to steer them in that direction.
This includes social channels. They are finding that younger audiences are moving from Facebook to Instagram and YouTube forcing publishers to figure out the best content strategies for those newer platforms moving forward. But don’t fear, they aren’t abandoning Facebook all together, after all they do need a decent cash flow while the transition happens.
However, the next big medium is voice. It’s not there yet but according to comScore, in 2020 50% of searches will be voice. Right now, there is only 3-4% penetration for Google Home and Alexa. When our society gets to voice being mainstream, the media industry will have to reinvent itself again.
Subscription-based vs. advertising based: Last but certainly not least is the argument between subscription-based and advertising-based business models. Subscription-based models were widely agreed to be the future of the publishing business. Just look at NYTimes success with it--60% of their revenue is subscription based! However, there is concern that lower income households won’t be able to afford to pay multiple subscription costs. So why not have a mix of both? Have subscription offering for those who don’t want ads and can afford the cost while having advertising for those who want to interact with the content but no subscription.
In conclusion, the secret sauce in running great media businesses is focusing on serving audiences quality content on the platforms they are on. Don’t retrofit, innovate. I highly recommend attending this event next year. Thank you to Campaign for a great day. Cheers!