Gympass names SourceCode North American AOR

NEW YORK—June 24, 2020—SourceCode Communications today announced that it has been selected as the U.S. communications agency for Gympass, the corporate wellness benefit platform that provides employees access to the world’s largest global network of gyms, studios and wellness apps. Through this partnership, which started in May, SourceCode will be focused on raising Gympass’ visibility across the U.S market and shining a light on its recently expanded virtual offerings — live classes, Gympass Wellness, and live personal training.

“We have seen the immense value of our product across the globe, and we believe SourceCode’s background combines the right amount of corporate and consumer experience to help us foster the growth we are looking to achieve in the U.S.,” said Marshall Porter, U.S. CEO at Gympass. “We were impressed with the ideas and creativity that SourceCode presented throughout the pitch process, and we look forward to translating that into our work together ahead.”

Gympass was built on the mission to defeat inactivity by making fitness and wellness accessible, convenient, and affordable. Since its launch in Brazil in 2013, the company has seen significant global growth, currently offering its platform in 14 countries, with over 2,000 corporate clients and 50,000 fitness partners. Throughout COVID-19, the Gympass platform has proven to be an invaluable resource as many people have been forced to rethink their health and fitness routines, and as employers increasingly see the value in providing their employees with robust physical and mental health benefits.

“As an employer, supporting the health and wellness of employees is more important than ever, especially as we all work to navigate a new ‘work from home’ reality,” said Greg Mondshein, Managing Partner at SourceCode Communications. “Gympass makes it easy for companies to invest in these critical resources for their workforce — from mental health to nutrition to personal training to meditation — truly creating a one-stop-shop for wellness and fitness offerings. We are true believers in the work that Gympass is doing, so much so that we are also a client of theirs, and we are thrilled to get to tell their story here in the U.S..”

Gympass joins brands like Everlast and Fittrack as the most recent addition to SourceCode’s fitness and wellness client portfolio. The NY-based agency was founded in 2017 and has been repeatedly recognized for its notable work across consumer and enterprise practices since. The agency recently took home best consumer campaign for Everlast’s “Be First” initiative at the Bulldog PR Awards, and was shortlisted for PRovoke’s 2020 North America Boutique PR Agency of the Year.

by Greg

SourceCode and Elvie launch the world’s first silent wearable breast pump

A health and lifestyle brand developing smarter technology for women, Elvie was best known for its award-winning kegel trainer prior to launching its second innovation, Elvie Pump – the world’s first silent wearable breast pump. With two months before the announcement, SourceCode was challenged to work with a cross-discipline team to develop a launch campaign, drive waitlist sign-ups, and position Elvie as a boundary-breaking, trusted femtech brand that creates thought-provoking conversation around empowering women.

WHAT WE DID

At the onset, SourceCode conducted in-depth consumer research to identify the frustrations and limitations of the available tech targeted toward women. After thorough narrative and messaging development, SourceCode prepared a three-pronged announcement strategy to create a rolling media blitz, generating product and brand awareness through quality media coverage across technology, parenting, fashion and lifestyle, and advertising verticals.

The team secured 15 pre-briefings with influential media across tech, parenting, and lifestyle verticals, solidifying spotlight coverage to publish on launch day. Considering the relative obscurity of the Elvie brand, SourceCode supported the promotion of the pump launch through a paid relationship with fashion designer Marta Jakubowski, whose line focuses on female empowerment. In an industry-first move, new mom and model Valeria Garcia walked the runway with the Elvie Pump, creating a relatable moment for new and working moms. Three days following launch, SourceCode supported the release of an ad campaign leading to wide trade coverage and sparking conversations amongst moms to share their experiences with pumping.

RESULTS

5,100 sign-ups to product waitlist

234 total press mentions

2.2BN unique visitors

240% increase in website traffic

200% growth in social followers

Through an integrated, global strategy, SourceCode helped Elvie increase brand awareness with a 200% growth in social followers and 240%+ increase in web traffic during launch week. SourceCode’s media strategy secured 234 total press mentions across online, broadcast, and influencer channels reaching2.2BN unique visitors and ultimately driving 5,100 sign-ups to the Elvie Pump waitlist.

“SourceCode is our dream partner. The team is the perfect combination of creative strategy and brilliant execution. Since our partnership, the Elvie brand has grown exponentially in the North American market and our status as the leading femtech brand globally has been greatly impacted. Not to mention, every launch we’ve partnered on has resulted in a sold-out product and a huge waitlist.”

— Amy Barber, Elvie Global PR and Influencer Manager

by Greg

SourceCode takes home four Bulldog Awards for work with Everlast and CMT

We’re excited to announce that at this year’s Bulldog Awards we’ve taken home prizes for our campaigns with Everlast: Be First and Cambridge Mobile Telematics - Making B2B Tech matter to consumers. The competition was tough, featuring winners from major industry players including Y&R PR, Havas Formula, Hotwire, Highwire Public Relations among others.

For Everlast, we’ve won the gold for Bulldog’s WOW! Award and two silver awards for Best Diversity/Inclusion Campaign 2020 along with Best Visual Storytelling Campaign 2020.  Everlast, a global icon, selected SourceCode Communications as its first PR Agency of Record in 2019 to launch “Be First,” a global campaign meant to communicate a powerful statement with purpose, authenticity, and ability to appeal to various audiences. Through “Be First,' SourceCode and Everlast put Patricio Manuel forward publicly as the world’s first transgender professional boxer. The campaign received recognition across 20 top-tier national publications. You can read more about our partnership with Everlast here.

For Cambridge Mobile Telematics (CMT), we’ve won the silver award for Best Business to Business Campaign 2020. CMT, the company that develops innovative mobile sensing technology and data analytics to improve driving behavior and make roads safer around the world came to SourceCode to help raise awareness for the distracted driving epidemic and create narratives that resonate both nationally and locally. Through our partnership with CMT, we pulled proprietary data to develop a campaign highlighting the percentage of distractions that occur on Halloween Day, as well as the top cities for distraction and speeding and the safest cities. The work garnered over 64 placements with major features in Fox Business, People and CBS. You can read more about our partnership with CMT here.

We would like to congratulate all winners and finalists of this year’s Bulldog Awards and thank Bulldog’s panel of judges for your consideration. We look forward to next year’s awards and for more information on this year’s winners please see here.

by Greg

SourceCode Logo

A Statement from SourceCode's Founders on Recent Events

We are horrified and revulsed by the events across our country in the past few weeks. The murder of George Floyd coming so soon after the deaths of Ahmaud Arbery and Breonna Taylor further spotlighted the racial inequities and systemic aggression that shamefully persist in our society.

Being silent on racism and the disparities and violence it inflicts is to be complicit. We become part of the problem if we do nothing. We refuse to tolerate this or allow this to be part of our story even one day more. At SourceCode, we are committing to do more to confront the racial injustice that continues to plague us. We are donating immediately to the cause and educating ourselves and our teams. We are ensuring that our recruitment and working practices are as inclusive as possible. And we are investing our resources to amplify the voices of minority leaders, innovators and entrepreneurs.

To build an equal society we need to first understand and appreciate the depth of the injustice. If you’re looking for resources and want to do your part in joining us in making sure all our voices are heard, you can sign the following petitions:

You can also pick up any of the following:

We firmly believe we all have a part to play in making this world a better and equitable place for all of us. These are just our first steps toward that. We are on this journey together and we welcome all and any ideas you have.

Black Lives Matter. It’s up to us all to make sure that becomes a part of our fabric.

by Greg

SourceCode Communications Wins 2020 SABRE Award for Everlast “Be First”

At this year’s PRovoke 2020 SABRE Awards North America, we’re honored to announce that we’ve taken home the prize for Consumer Campaign of the Year for Everlast’s “Be First” Campaign. The competition was fierce with over 550 entries submitted in this year's competition. Finalists in the category included industry disruptors such as, Edelman, Ogilvy and Current Global.

Everlast, a global icon, selected SourceCode Communications as its first PR Agency of Record in 2019 to launch “Be First,” a global campaign meant to communicate a powerful statement with purpose, authenticity, and ability to appeal to various audiences. Through extensive research we found that the boxing scene was filled with historical figures who were the first of their kind like Sugar Ray Leonard, Muhammad Ali and Manny Pacquiao. When we looked into the boxing scene further, we came across Patricio Manuel, the world’s first transgender professional boxer. SourceCode and Everlast knew there was an opportunity to highlight Patricio’s win in his first professional fight and position Patricio as a ‘first’ just like the legends that came before him. Through “Be First,'' Everlast was also able to target younger generations including Millennials and Gen Z, who are invested in civil rights and social issues.

The campaign’s media strategy included a combination of pre-brief pitching, landing 20 interviews with national top-tier publications along with a social media driven campaign unveiling the #befirst hashtag across all Everlast social channels. You can read more about the campaign case study here.

We would like to congratulate all winners and finalists in this year’s competition and thank PRovoke immensely along with the panel of judges who spent time reviewing our submissions. We’re looking forward to next year’s awards. For additional information on the event and winners, please see the link here.

by Greg

SourceCode Helps Everlast “Be First”

A global icon, the Everlast brand has been synonymous with boxing and fight sports for more than a century. With goals of reinserting the brand into relevant cultural conversations and engaging a new crop of brand evangelists, Everlast selected SourceCode Communications as its first PR Agency of Record to put the iconic brand back in the ring. Working closely with Everlast, SourceCode launched “Be First,” a global campaign featuring trailblazers in the fight sports community and beyond.

In fight sports, being first means to be the aggressor and the fighter who dictates the pace of the fight. Taking the power of this phrase and the meaning it could have when applied beyond the ring, the campaign highlighted a collection of inspiring stories of fighters who embody this mindset. SourceCode developed an intimate short-film with Patricio Manuel, the world’s first transgender professional boxer, to bring the campaign to life and used the video as a key asset to spread the message of the campaign – challenging people to carve their own paths and dictate the pace of their life, goals, and personal journey.

WHAT WE DID

SourceCode drafted core messaging and adapted it for key targets including national news, business, men’s lifestyle, LGBTQ, sports, urban, and the advertising and marketing trades. More than 50 editors agreed to the embargo and 25 pre-launch interviews with Everlast and Patricio were held including Reuters, CNBC, ABC, NBC, Cheddar, Mashable and Marketing Dive.

Once the campaign launched, to continue building on its initial success, SourceCode worked with Everlast to further the mission of the campaign, highlighting and celebrating new crops of athletes who embody the message of ‘Be First.’ The latest iteration launch was timed with International Women’s Day, telling the stories of three women who are carving their own paths within this male-dominated industry.

RESULTS

“Be First” launched with media outlets hailing Everlast as making history. Over the course of one week, the campaign went viral, generating almost 500 earned media placements across top-tier digital, broadcast, and social channels including CNN, Reuters, People, Men’s Health, Good Morning America, Newsweek, and The Advocate. Web traffic increased 11.2% and has sustained to these new levels since the launch in addition to increases in reach and engagement across all Facebook and Instagram. Equally as exciting was the attention being brought to diversity within boxing. Per Google Trends, searches for “transgender boxer” were at a six-month peak during launch.

 

  • Nearly 500 earned media placements

  • 520% increase in Instagram reach

  • 800% increase in Facebook engagement

  • 13.5MM earned social impressions via influencers

 

Saluted by organizations such as GLAAD, the World Economic Forum, and The Human Rights Campaign, “Be First” opened the door for larger future collaborations to help underrepresented communities. Everlast’s global licensees noted the campaign success and have used the content and publicity to re-energize retail partnerships while brand licensees have already begun localizing campaign elements to maintain the momentum in advance of the launch of additional Be First trailblazers.

 

by Greg

SourceCode Featured By PRWeek after ranking as the Fastest Growing Agency in the US

We’re so pleased to have been featured by PRWeek after ranking as the fastest growing agency in the US with 106.54% growth. The piece interviewed our founders, Becky Honeyman and Greg Mondshein, and focused on our rise on the tech pr agency ranking tables, some of our award winning work, as well as our growth numbers.

“It was truly an honor to see this piece from PRWeek. The annual Agency Business Review is the preeminent guide to agency performance and to rank so high in just our 2nd full calendar year was a ‘pinch me moment.’ Additionally, to be one of six small agencies to be featured and given a 9 out of 10 ranking was another one of those moments. We’re honored and are remaining focused on what got us here - exceptional talent and client service.” said Mondshein.

Please be sure to check out the full piece on PR Week HERE. For a full view of the agency ranking tables, please check out the link HERE.

“The firm nearly doubled its number of retained clients from 14 in 2018 to 27 last year, and almost tripled staffers from eight to 22. In a year in which the agency moved into its first office, its top line saw remarkable growth at 106.5% to nearly $3.5 million. The firm is also up for Boutique Agency of the Year at the 2020 PRWeek Awards U.S.”

— PRWeek Staff

 

by Greg

SourceCode Expands Consumer Smart Home Practice with Home Security Company Kangaroo

NEW YORK—May 7, 2020—SourceCode Communications today announced that it has been selected as the communications agency of record for Kangaroo, the leader in affordable, easy-to-use home security products. Kangaroo directly engaged with SourceCode given the agency’s experience in the smart home category, initially focusing the team on the launch of its innovative new Privacy Camera security device, which seamlessly integrates privacy protections into the camera’s core functionality.

“As a challenger brand in a growing but competitive market, you don’t win by simply following others’ playbook. Instead, we put a significant premium on disruptive ideas - product through to marketing,,” said Bob Stohrer, Chief Marketing Officer at Kangaroo. “SourceCode shares this ethos and clearly demonstrated that they could amplify our efforts now, and into the future. We’re excited to have them on our team.”

Founded on the belief that security should be accessible to all, Kangaroo’s hubless, app-based, DIY home security system offers the most comprehensive and easy to use solution at its price point, with no compromise on user data protection and privacy. In March, the company launched its game-changing security camera designed to protect users’ homes while keeping their privacy top of mind - only monitoring what they want, when they want. Privacy Camera builds on Kangaroo’s impressive suite of products which include a Motion + Entry Sensor, Siren + Keypad and Water + Climate Sensor, all of which are controlled from the Kangaroo app. In light of the current crisis, SourceCode is also supporting Kangaroo’s efforts to give back through a Small Business Initiative and #TrooHeroes campaign that provides free security products to businesses and first responders directly impacted by COVID-19.

“As a homeowner myself, I know how important home security is for protecting not just my property, but the people inside of it as well. Unfortunately, for many Americans, access to affordable and easy-to-use home security is simply not available,” said Greg Mondshein, Managing Partner at SourceCode Communications. “We were immediately drawn to the Kangaroo team and their passion for making sure that anyone, anywhere could have access to the necessary tools to protect their homes. This commitment to using technology for good to actually help communities aligned well with SourceCode’s core mission and we’re so thrilled to be working with the incredible team at Kangaroo to continue making that human impact.”

Founded in 2017, SourceCode continues to build on its successful consumer practice, recently attracting top-tier brands Everlast, TURO, MakeSpace, and Handshake and growing an astounding 400% YoY. Recognized for in-depth experience and an impressive track record in both consumer and enterprise practices, the agency was recently honored as a top performer in PRWeek’s 2020 Agency Business Report, and shortlisted for PRovoke’s 2020 North America Boutique PR Agency of the Year.

by Greg

SourceCode Shortlisted for PRovoke's 2020 North America Boutique PR Agencies of the Year

To continue momentum from winning new agency last year, we’re thrilled to announce that the SourceCode team has been shortlisted for PRovoke’s 2020 North America Boutique PR Agencies of the Year. We're honored to be in such great company and attribute all of our success to having a unique approach, a strategic growth plan and an amazing team that helps deliver award winning work. We're humbled, excited, and can’t wait for the virtual awards ceremony next month. Congratulations to all the finalists.

To see the other categories and finalists, please check out the PRovoke website HERE.

by Greg

Noah Names SourceCode AOR to Lead Relaunch

NEW YORK—April 10, 2020—SourceCode Communications today announced that it has been selected as the communications agency of record for Noah, a modern finance company partnering with homeowners to share in the risk and reward of homeownership. The partnership officially kicked off in February, with the agency focusing on Noah’s rebrand from Patch Homes along with the company’s thought leadership strategy.

“In the midst of a major rebrand, we were looking for an agency who was able to help amplify our voice to new audiences by striking the right balance of customer empathy and financial expertise,” said Nirmal Deshpande, Director of Product at Noah. “SourceCode was an immediate partner to us, quickly processing the intricacies of our unique business model, bringing creative ideas to the table, and crafting Noah’s story from the very beginning.”

Noah, founded in 2016, is helping homeowners access their home equity and meet their financial goals without incurring new monthly payments or interest. Homeowners in select metro areas across the United States receive a one-time cash payment in exchange for a share in a percentage of their home’s future appreciation or depreciation. This innovative equity sharing model is a debt-free alternative to traditional home equity loans and HELOCs, and the company – currently available in 20 metro areas across the U.S – is poised for rapid growth to transform home equity financing drastically as they expand into new markets nationwide.

In addition to helping Noah with their relaunch, SourceCode was integral in helping the company adjust amidst the COVID-19 pandemic and the added financial stress it is causing for homeowners. Along with the rebrand, Noah cut fees for its Homeowner Protection Program, which offers protective advances to its homeowner partners who need assistance making mortgage payments. Noah also cut fees for its home equity sharing product, offering new customers $1,000 at closing until May 1, 2020.

“The real estate industry is in the midst of major disruption, and partnering with Noah to tell this story helped further our mission to work with more companies that make a difference in people’s lives and that was clear from the moment we started working with them,” said Greg Mondshein, Managing Partner, SourceCode Communications. “We’re so excited to be on board for this rebrand and watch the story unfold. It will be an exciting journey to see where the company is headed and we can’t wait to continue our work with Sahil, Sarah, Jordan, Nim and the rest of the Noah team.”

Over the last two years, SourceCode has been at the forefront of tech PR disruption. Launched at the end of 2017, the agency has experienced 101% growth from 2018-2019 and is on track for the same rapid expansion in 2020. The agency works with a varying portfolio of tech brands including Turo, Everlast and SCRUFF in the consumer space, along with WePay, Pindrop, and Lightstep in the B2B space. SourceCode was recently shortlisted by PRWeek for the Boutique Agency of the Year and named New, Fastest Growing and eighth Most Creative Agency by PRovoke.

by Greg