SourceCode Communications awarded for the Best Data-Driven Media Relations campaign and selected as finalist in Ragan and PR Daily’s 2020 Awards

We're excited to share that SourceCode has won Best Data-Driven Media Relations Campaign for our work with Cambridge Mobile Telematics (CMT) in this year’s Ragan and PR Daily’s 2020 Media Relations Awards. We were also recognized for the third time this year, for our work with Everlast for the “Be First Campaign," being named finalists in the Purpose-Driven Campaign category and in the Media Relations Campaign of the Year under $50,000 category. 

The Ragan and PR Daily Awards celebrate the most successful campaigns, initiatives and teams in the communication, PR and marketing sectors. Everlast, a global icon, chose SourceCode Communications as its first PR Agency of Record in 2019 to launch the “Be First” campaign as a way to highlight the LGBTQ+ community within boxing. CMT, the company that develops innovative mobile sensing technology and data analytics to improve driving behavior and make roads safer around the world selected SourceCode to help raise awareness for the distracted driving epidemic and create narratives that resonate both nationally and locally. 

This announcement comes after SourceCode’s recent wins at the 2020 SABRE Awards this spring for our work with Everlast and after taking home four Bulldog Awards for our work with both CMT and Everlast this summer. SourceCode was also recently named PRWeek’s Outstanding Boutique Agency of the Year and a Top Place to Work in PR by PRNEWS

We’re honored to win Best Data-Driven Media relations category for our work with CMT and selected as finalists for our work with Everlast. Congratulations to all winners and finalists this year and thank you Ragan and PR Daily for the recognition. 

If you’re interested in learning more about SourceCode Communications please drop us a line at hello@sourcecodecomms.com, we’d love to chat. 


PRSA names SourceCode Communications’ VP of Consumer as one of 2020's 15 under 35

We’re excited to announce that Nicole Pfeifer, SourceCode’s VP of Consumer, has been named in PRSA’s 15 under 35 Big Apple Awards. The New York Chapter of Public Relations Society of America established the Big Apple Awards as a way to encourage excellence in PR. The event will be held virtually this year for the first time ever and will continue to celebrate new talent and innovative success for professionals working in the heart of the communications industry. 

Nicole lead’s SourceCode’s Consumer portfolio as Vice President and was hired almost two years ago as SourceCode was rapidly expanding and growing their consumer offering. Prior to joining the SourceCode team, Nicole was at Wachsman, where she built and led the consumer technology practice. Now, Nicole is leading major consumer accounts at SourceCode including Everlast, MakeSpace, Handshake and Gympass among others. 

On her recognition, Nicole has said: 

What does it mean to you to be recognized as a PRSA-NY 15 Under 35 Winner? 

It’s an honor! I’ve been so fortunate to have observed and learned from so many talented comms professionals over the years and this is an industry filled with many smart, creative people. To think that what I’ve accomplished is worthy of a recognition like this is a bit surreal and something I feel very grateful for. 

What are your top 3 tips for aspiring professionals in PR and communications on making an impact and standing out in this profession?

  1. Follow your passion. The great thing about PR is that you can do it for just about any industry or type of company. So once you’ve established that PR is the right path for you, get as much experience as you can working across different clients in different sectors (provided you’re in an agency setting). You might be surprised by what excites you and believing in the story you’re telling is critical to doing this job well. 
  2. Stay curious. Whether it’s learning new skills like social media or digital marketing, or questioning how something could be done differently, this kind of thinking will help you stand out and grow professionally. 
  3. Build relationships. This industry (and the news) can feel like it’s moving a mile a minute and a common trap can be approaching the job in a way that ends up feeling transactional. This is a relationship business and it’s important not to lose sight of that. So whether it’s your colleagues, clients, or a reporter you’re pitching, investing the time in getting to know people and truly understand their needs will pay off in spades as you rise in the industry.

How has PRSA-NY helped you and why is it so valuable? 

PRSA offers valuable ways to bring the community together, allowing PR professionals to connect with industry peers. Whether you’re just starting out in the industry or have been practicing for decades, it’s a great place to learn from one another and stay informed about where the industry is headed.

SourceCode was recently named PRWeek’s Outstanding Boutique Agency of the Year and a Top Place to work in PR. We’d like to thank PRSA and congratulate Nicole on the recognition. Check out the full list of honorees here. If you’re interested in learning more about SourceCode Communications, please drop us a line at hello@sourcecodecomms.com we’d love to hear from you. 


SourceCode Communications commemorates three years with outdoor picnic

This week we got to reunite as a team for the first time since March with a socially distanced outdoor picnic. We celebrated our three year anniversary and met some new hires and we couldn’t have been happier to be together again! Check out some pictures we took to commemorate. 

If you're interested in learning more about SourceCode, please drop us a line at hello@sourcecodecomms.com, we'd love to hear from you.


Helping Adzuna gain momentum and increase SEO

Adzuna is a search engine for job advertisements that operates in 16 countries worldwide. Adzuna came to SourceCode Communications to drive top-tier business and trade coverage, with articles linking back to Adzuna.com to help with SEO initiatives. With no hard company news to work with, the team relied solely on proactive outreach.

WHAT WE DID

The SourceCode team had to get scrappy when it came to garnering proactive media opportunities. SourceCode actively monitored the news for topics related to HR, employment and the economy, as well as timely events and holidays such as the monthly Bureau of Labor Statistics jobs report, employment tips for students ahead of graduation season, and most patriotic jobs in celebration of July 4th. 

Leveraging employment data from Adzuna, the team positioned the company’s spokespeople as expert sources around these topics. The team also recommended publishing media alerts on Adzuna.com for reporters to link back to and drive SEO.

RESULTS

70 pieces of coverage

CNBC, Washington Post, FOX Business: Adzuna spokespeople experts on BLS monthly jobs report

SourceCode secured 70 pieces of coverage in publications including CNBC, Wall Street Journal, New York Times, Fox Business, Reader’s Digest, The Washington Post, USA Today, CBS, SELF in the first six months of working together. Of the coverage, 23 articles were secured around monthly the Bureau of Labor Statistics report while 26 pieces resulted from outreach around timely events (July 4th, graduation) and newsjacking (government shutdown).


SourceCode Communications celebrates three years

We had the idea to start SourceCode at a time when we were both at major beginnings and endings in our careers. We never imagined that what began in 2017 as an idea on the back of a napkin would so quickly become the award-winning and fastest-growing communications firm we’ve built over the last three years. 

At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations. We’ve had great success in the last two years recently being named PRWeek's 2020 U.S. Outstanding Boutique Agency and Top Place to Work for the third year in a row. Not to mention doubling in size and revenue and taking on even larger clients

Something we’ve learned over the past few years is that no matter what, it’s all about your team. Hire differently. Go outside the traditional channels. Diversity in experience always leads to better creative ideas and innovative thinking. - Greg Mondshein and Becky Honeyman, Managing Partners and Founders of SourceCode Communications. 

In honor of celebrating three years of SourceCode, here’s what some employees had to say:

“A lot of PR companies talk the talk, but SourceCode actually walks the walk. Becky and Greg's commitment to their employees, clients and making the overall industry a better place to work in is unparalleled. Before coming here, I thought I knew what the standard for PR agency life was, but they've set the bar higher than even my highest expectations. I'm so grateful to be working somewhere that puts employees first and truly cares about our growth at the agency and beyond. Thanks for a great two years, SourceCode!” - Cori Cagide, Senior Account Manager at SourceCode Communications 

 

“Three things I love about SourceCode are, the uplifting environment, how much SourceCode cares for employees and the strong values the company has at their core. From the moment I stepped into the office for my interview, to WFH now, I've felt that SC's environment is too good to be true - everyone is genuinely invested in your personal and professional growth, and people are unusually happy. SourceCode is incredibly in-tune with employees' needs, and is always one-step ahead of the game. Everyone at SC shares the same core values: a sense of humanity. Through recent challenging times including a global pandemic and protests across the country, SourceCode has been incredibly transparent internally and externally about the current standing of the company.” - Maddie Graham, Account Coordinator at SourceCode Communications 

 

“What I love most about SourceCode is the culture, the leadership and the physical work. Maybe I'm biased, but SourceCode has the most amazing humans who work at the agency. Since day one of joining, I've felt supported, empowered and included. Everyone is constantly lifting each other up and working together to make sure we succeed as a team, rather than focusing on their success. Even while we're working remotely I feel just as connected to the team. Since working at SourceCode, I've come to discover that the executives really embrace an employee-first approach. It's very clear that they really care about our happiness and wellbeing. I admire the way leadership has navigated the agency through the pandemic and adjusted its structure to best fit the needs of the team. Due to the diverse client portfolio we have, I've been able to gain experience and grow my expertise in a variety of sectors and industries. We have awesome clients that we get to work with and are always encouraged to think outside-the-box and bring new ideas to the table. Never a dull day at SourceCode.” - Rachel Dix-Kessler, Media Strategist at SourceCode Communications. 

This year, SourceCode Communications celebrates three years in business and it’s just the beginning. We can’t wait to see what’s in store for the agency. Happy third anniversary to the SourceCode team, and here’s to many more! 

 

If you’re interested in learning more about SourceCode, please drop us a line at hello@sourcecodecomms.com we’d love to hear from you. 


Raising awareness around Clio's disaster relief initiative amid COVID-19

Clio, a cloud-based legal software provider, is transforming the traditional practice of law by empowering attorneys and law firms to provide access to legal services for clients around the world. Clio came to SourceCode Communications to raise awareness and encourage participation in Clio’s disaster relief initiative to help the legal community during the COVID-19 pandemic. The company provided a $1M donation that includes access to Clio’s technology (and help with onboarding), direct financial assistance, Bar support, and educational resources.

WHAT WE DID 

In order to reach tier-one business publications as well as legal and technology trades, SourceCode Communications tailored pitches for business, consumer, and legal audiences, incorporating a social good component to the overall campaign. The team aligned the disaster relief initiative as a reaction to the pandemic, framing Clio as a company that has a deep appreciation for its customers and the larger legal community, as well as an advocate for ensuring access to justice for all. 

Following the success of the campaign, SourceCode Communications recommended surveying Clio’s customer base of 150,000 to better understand the challenges U.S. legal professionals and consumers currently face due to the global pandemic. Once the results were in, the team pulled key findings from the survey from the consumer, legal industry, and business perspectives – leveraging stats to pitch job loss angles around the monthly Bureau of Labor Statistics jobs report, as well as around mental health awareness week.

RESULTS 

21 Pieces of coverage

19,161,405 Impressions

Reuters, KGO Radio SF Key relationships built

Tying various angles around timely and trending news of COVID-19, the legal industry, and the economy, SourceCode leveraged relevant findings to build Clio’s brand awareness and thought leadership for new audiences outside of the legal tech trade publications. The team secured a total of 21 pieces of coverage in various outlets, including San Francisco Business Times, Bloomberg Law, Vancouver Sun, Business in Vancouver, and others, garnering more than 19M impressions. The team also introduced Clio to a key legal journalist at Reuters, securing two briefings to learn about Clio and the legal industry (with agreements to provide advanced briefings for upcoming research to the reporter), as well as a radio interview with KGO Radio San Francisco.


America’s Best Beverage Names SourceCode Communications PR Agency of Record

NEW YORK—August 28, 2020— SourceCode Communications today announced that it has been selected as the communications agency of record for America’s Best Beverage, the leader in specialty coffee roasting and tea production. Through its partnership, which started in July, SourceCode will be focused on raising visibility for a variety of America’s Best Beverage products nationwide, and shining a light on its recently launched direct-to-consumer brand, Cloudburst Coffee, through paid and earned media campaigns. In addition to its work for Cloudburst, SourceCode will be handling paid and digital media efforts for two other America’s Best Beverage brands: America’s Best Coffee Roasting Co and Persian Choice Tea.

“When we were on the hunt for an agency to help us launch Cloudburst, we talked to numerous shops, but didn’t feel we found the right fit until we were introduced to SourceCode,” said Hovik Azadkhanian, CEO at America’s Best Beverage. “The agency’s proven history of launching DTC brands and unique work in the consumer space provides the perfect blend of experience we need to take the rich history of our company and translate it into a compelling brand story that will resonate with a millennial audience. We were impressed with the launch plan and strategy presented to us by SourceCode and we look forward to all we will accomplish together.”

America’s Best Beverage was founded in 2018 by Azadkhanian based on generations of family knowledge after his father, Alvin Azadkhanian, came to America with 20 dollars in his pocket in 1958, pursued his dream, and built a leading coffee roasting company from scratch. During the pandemic, America’s Best Beverage became aware of how much people were missing their daily routine, and spending time with loved ones in-person. Combining more than 40 years of legacy roasting experience with the best of California innovation, America’s Best Beverage launched Cloudburst Coffee in 2020 with a mission of reminding customers about the good days of connectivity and in-person experiences. Cloudburst is a 100% organic, micro-roasted line of coffees offering three roasts for any coffee lover: Cold Brew, Half Caff, and Ultra Caff. 

“America’s Best Beverage is the perfect addition to our robust consumer portfolio, allowing us to expand into the coffee space with a company rooted in decades of legacy knowledge,” said Nicole Pfeifer, VP, Consumer at SourceCode. “As coffee lovers ourselves, we know firsthand just how much the first sip of your morning coffee can shape your whole day and provide some comfort during a difficult time. We admire the rich history that America’s Best Beverage brings to the modern DTC landscape and are honored to help tell their story.”

SourceCode, founded in 2017, has a legacy of bringing disruptive brands in the consumer space to the forefront of their respective industries, including food and beverage clients such as Seated. The agency has been recognized for its notable work with consumer and B2B clients, taking home best consumer campaign of the year for Everlast Worldwide’s “Be First” Campaign at PRovoke Media’s 2020 SABREAwards North America, and coming in second place nationally and fourth globally in PRovoke Media’s Global PR Agency Rankings 2020. SourceCode also took home the honor of being named PRWeek’s 2020 US Outstanding Boutique Agency. 


Helping PCI Pal gain consumer awareness in the US

Established B2B brand, PCI Pal, is a global provider of secure payment solutions, empowering organizations to securely take cloud payments. PCI Pal came to SourceCode Communications to help gain broader consumer awareness as it expanded reach into the US.

WHAT WE DID

SourceCode uncovered that the best approach to drive media traction was taking a consumer creative angle. The team developed a Risk Calculator thought leadership campaign. This campaign was launched around the holidays to highlight the risky behaviors consumers engage in and provide guidance around safe online shopping to Americans.

The report uncovered that almost half of Americans, 47%, use the same passwords over and over again while 30% of people don’t verify a link before clicking on it. This crucial information provided validity about why Americans need to take necessary precautions when shopping online to keep their financial and personal information safe from hackers who hone in on these vulnerabilities.

RESULTS

21 pieces of coverage

1,126,779,801 impressions

84% SOV against competitors

Armed with primary data, SourceCode was able to increase PCI Pal’s credibility in the market. The team secured 21 pieces of coverage in business/lifestyle, broadcast, consumer, security publications including USA Today, ABC, CNBC and Forbes, garnering a collective 1.13BN impressions. Coverage included five hits with CNBC over a five-month period and SOV jumped to 84%, leading PCI Pal’s competitors.


SourceCode Communications listed on PRNEWS’ Inaugural Agency Elite Top 100

We’re excited to share that we have been listed on PRNEWS’ Inaugural Agency Elite Top 100. Created this year, the list is designed to spotlight the nation’s most innovative and strategic PR firms of the year. The top 100 agencies listed are comprised of boutique firms, mid-sized shops and monolithic, global organizations, that specialize in varying expertise including crisis communication, media relations, reputation management and public affairs, among others. 

We were recognized specifically for our recent efforts with The Diversity Marketing Consortium, our newest partnership with Harlem Capital Partners, that is investing in underrepresented founders to help offset systemic racial and gender-based inequality. This announcement comes shortly after we were named Outstanding Boutique Agency of the year by PRWeek and a Top Place to work in PR by PRNEWS. We’d like to congratulate all those who were included on the inaugural list and thank PRNEWS for the recognition. 

Check out the full list of agencies recognized here. Shoot us a note at hello@sourcecodecomms.com to learn more about SourceCode Communications, we’d love to chat with you.


SourceCode Communications listed on O’Dwyer’s Top PR Agencies June 2020 Issue

We have been listed as a top PR Agency as part of the O’Dwyer’s June 2020 Magazine. O’Dwyer’s, shares inside news of PR and Marketing Communications and in this print issue has ranked independent PR agencies by fees, specialty, geography, and annual growth. 

We’re thrilled to be mentioned among the top firms specializing in technology, top firms in NY/NJ and overall ranking of PR Firms with Major US Operations. We are also excited to share that we were the number one leading gainer among PR firms ranked 51-100 and number one across all firms ranked with 112% change over 2018. 

To learn more about SourceCode Communications, please drop us a line at hello@sourcecodecomms.com, we’d love to connect with you.